You have a 15-second slot for your ad, and you’re competing in an environment of 500 million monthly users, of whom 82% are seeking funny content some four or five times a day. The videos on either side of yours are as likely to show a person playing a trick on their mother as a toddler demonstrating how to give a poodle French plaits. How to stand out
This is, of course, the weird and...
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