Benjamin Li
Nov 18, 2013

Three agencies join creative pitch for Uni-President in Taiwan

TAIPEI - Leo Burnett, the incumbent agency for Taiwanese FMCG giant Uni-President, is reportedly not among three agencies the company has asked to take part in a creative pitch for its coffee brands.

Three agencies join creative pitch for Uni-President in Taiwan

An undisclosed source close to the client told Campaign Asia-Pacific that the client invited two local creative agencies, Toplan and STW, as well as a 4A agency, to take part.

Leo Burnett has not yet replied to a request for comment.

The pitch meetings will be held in late November, according to sources. The client has several coffee brands, including the premium brand Luxpresso, which will be used as the pitch topic. However, the winning agency will take over all the Uni-President coffee brands, according to a source.

Since Leo Burnett and Saatchi & Saatchi financially merged two years ago in Taiwan, three former clients of Saatchi & Saatchi—BenQ, Family Mart and Wei Chuang—have moved to new agencies. Two other clients of Leo Burnett in Taiwan, Yahoo and Carrefour, have also recently called pitches.

Related Articles

Just Published

11 hours ago

Deliveroo reviews global ad account after shift in ...

Thea Rogers has taken over from Inés Ures to lead marketing.

12 hours ago

David Henderson is WPP's first global corporate ...

Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.

18 hours ago

Hyundai Motor, UNDP sign sustainability pact

Korean carmaker pledges to strengthen its commitment to sustainable mobility and engage with millennial and Gen Z innovators.

22 hours ago

TikTok appoints 'Safety Advisory Council' in APAC

Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.