SINGAPORE - Cerebos has awarded IPG Mediabrands’ Initiative its consolidated regional media business in Thailand, Taiwan, Malaysia, Singapore and Hong Kong, following a pitch.
TAIPEI - Dentsu, David Advertising, Ideata and the incumbent agency Leo Burnett have been invited to join a creative pitch for Yahoo's e-commerce business, according to industry sources.
GREATER CHINA - The arrival of iconic leader TH Peng as chairman and CEO of Grey Greater China has been followed by the announcement of another major hire: Pratik Thakar as executive VP/chief strategy and innovation officer for Greater China. His role begins in April.
HONG KONG - Brand’s Essence of Chicken has launched a new campaign promoting brain health through two 'magic' nutrients which combats damage cause by oxidative stress from the age of 25.
HONG KONG - Cerebos has handed its Brand’s Bird’s Nest advertising account to Grey Hong Kong without a pitch.
CHINA - M&C Saatchi China has scooped Cerebos' advertising and communications business in China for its Brand's Essence of Chicken product after a three-round pitch which included Y&R and other undisclosed agencies.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins