cerebos
Suntory consolidates media with Initiative across key Asia markets
SINGAPORE - Cerebos has awarded IPG Mediabrands’ Initiative its consolidated regional media business in Thailand, Taiwan, Malaysia, Singapore and Hong Kong, following a pitch.
Four agencies gear up for Yahoo Taiwan creative pitch
TAIPEI - Dentsu, David Advertising, Ideata and the incumbent agency Leo Burnett have been invited to join a creative pitch for Yahoo's e-commerce business, according to industry sources.
Grey Greater China announces major hire to join TH Peng for innovation and strategy
GREATER CHINA - The arrival of iconic leader TH Peng as chairman and CEO of Grey Greater China has been followed by the announcement of another major hire: Pratik Thakar as executive VP/chief strategy and innovation officer for Greater China. His role begins in April.
Brand’s highlights ‘magic components’ in brain health campaign
HONG KONG - Brand’s Essence of Chicken has launched a new campaign promoting brain health through two 'magic' nutrients which combats damage cause by oxidative stress from the age of 25.
Grey HK adds Brand’s Bird’s Nest to Cerebos creative duties
HONG KONG - Cerebos has handed its Brand’s Bird’s Nest advertising account to Grey Hong Kong without a pitch.
M&C Saatchi wins Cerebos business in China
CHINA - M&C Saatchi China has scooped Cerebos' advertising and communications business in China for its Brand's Essence of Chicken product after a three-round pitch which included Y&R and other undisclosed agencies.
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