The outcome of the pitch, which launched in October last year and was managed by pitch consultant R3, reduces a roster of eight agencies to one and marks the first time the consumer food company has sought to consolidate its media roster.
Cerebos, a subsidiary of Suntory Holdings, led the regional media pitch jointly for Cerebos, Brands and Suntory Beverage Food Asia, with the business estimated to be worth more than US$65 million....
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