ASIA-PACIFIC - YouTube's just-released list of Asia-Pacific's 10 most popular ads of 2014 (so far) features four commercials from the region, plus two more from Asia-based global brands.
TAIPEI - Dentsu, David Advertising, Ideata and the incumbent agency Leo Burnett have been invited to join a creative pitch for Yahoo's e-commerce business, according to industry sources.
TAIPEI - Japanese convenience store franchise chain FamilyMart 全家便利商店 has called a creative pitch for its 25th anniversary branding campaign in Taiwan.
BEIJING – Chinese consumers lack brand affinity for major supermarket retailers, signaling an opportunity for convenience stores to gain market share if they are able to suitably adapt their offering, according to a new study by TNS.
TAIPEI - FamilyMart, the second largest convenience store chain in Taiwan, has handed its creative duties to JWT Taipei.
FamilyMart's Let's CafÃ© has entered an exclusive deal with Mr Brown Coffee to launch coffee kiosks within its convenience stores in Taiwan.
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