Asia-Pacific Power List 2023: Hikaru Adachi, FamilyMart
Adachi has masterminded a series of buzzworthy campaigns for the leading Japanese convenience store chain which have resulted in record breaking sales.
Asia-Pacific Power List 2022: Hikaru Adachi, FamilyMart
Managing a major convenience store chain in the middle of a pandemic was no breeze for Adachi, but he managed to turn things around by launching private brands and automating stores across the country.
Asia-Pacific Power List 2021: Hikaru Adachi, FamilyMart
Adachi is widely credited with polishing the golden arches of McDonald's in Japan. Now he is taking on a new challenge with massive convenience chain FamilyMart.
YouTube's top APAC ads: K-Pop 'West Side Story', tiny Familymart clerks, more
ASIA-PACIFIC - YouTube's just-released list of Asia-Pacific's 10 most popular ads of 2014 (so far) features four commercials from the region, plus two more from Asia-based global brands.
Four agencies gear up for Yahoo Taiwan creative pitch
TAIPEI - Dentsu, David Advertising, Ideata and the incumbent agency Leo Burnett have been invited to join a creative pitch for Yahoo's e-commerce business, according to industry sources.
FamilyMart calls creative pitch for 25th anniversary campaign
TAIPEI - Japanese convenience store franchise chain FamilyMart 全家便利商店 has called a creative pitch for its 25th anniversary branding campaign in Taiwan.
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