May 16, 2024

Asia-Pacific Power List 2024: Hikaru Adachi, FamilyMart

Leading a series of seasonal campaigns for the Japanese convenience store chain, Adachi has helped return the highest profits in the brand's history.

Jun 1, 2023

Asia-Pacific Power List 2023: Hikaru Adachi, FamilyMart

Adachi has masterminded a series of buzzworthy campaigns for the leading Japanese convenience store chain which have resulted in record breaking sales.

Jul 15, 2022

Asia-Pacific Power List 2022: Hikaru Adachi, FamilyMart

Managing a major convenience store chain in the middle of a pandemic was no breeze for Adachi, but he managed to turn things around by launching private brands and automating stores across the country.

Jun 17, 2021

Asia-Pacific Power List 2021: Hikaru Adachi, FamilyMart

Adachi is widely credited with polishing the golden arches of McDonald's in Japan. Now he is taking on a new challenge with massive convenience chain FamilyMart.

Mar 28, 2014

YouTube's top APAC ads: K-Pop 'West Side Story', tiny Familymart clerks, more

ASIA-PACIFIC - YouTube's just-released list of Asia-Pacific's 10 most popular ads of 2014 (so far) features four commercials from the region, plus two more from Asia-based global brands.

Oct 29, 2013

Four agencies gear up for Yahoo Taiwan creative pitch

TAIPEI - Dentsu, David Advertising, Ideata and the incumbent agency Leo Burnett have been invited to join a creative pitch for Yahoo's e-commerce business, according to industry sources.