A Digi spokesperson confirmed that the “pitch process has been initiated” and also reports that Carat has withdrawn.
It is not clear how much Digi spends on its media but according to ACNielsen, the telco spent a total of RM128.3 million (US$35 million) last year on advertising and promotion.
Digi provides a range of wireless services and has established presence as a leader in voice and data prepaid services. The company’s services are offered under the two brand names - Digi Prepaid and Digi Postpaid brand.
It is not clear how much Digi spends on its media but according to ACNielsen, the telco spent a total of RM128.3 million (US$35 million) last year on advertising and promotion.
Digi provides a range of wireless services and has established presence as a leader in voice and data prepaid services. The company’s services are offered under the two brand names - Digi Prepaid and Digi Postpaid brand.
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