IProspect began integrating with Vizeum in 2021 to form a new agency that melds performance and brand, a model validated by its global Kering win at the close of the year. But how did this affect its staff and performance in APAC?
Dentsu’s APAC media chief outlines the prospects for the new iProspect.
The agency unveiled its go-to-market after merging with Vizeum in November.
The move follows an earlier combination of the two agencies in Australia, and is part of a global restructure to 'turbocharge' iProspect as a second media network to Carat.
A network spokesperson said the change, which also sees the departure of Vizeum CEO Ashley Earnshaw, is for Australia only.
AGENCY REPORT CARD: See Vizeum's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
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