Matthew Miller
Aug 21, 2020

Dentsu Aegis folds Vizeum into iProspect in Australia

A network spokesperson said the change, which also sees the departure of Vizeum CEO Ashley Earnshaw, is for Australia only.

L-R: Angela Tangas, Ashley Earnshaw
L-R: Angela Tangas, Ashley Earnshaw

Dentsu Aegis Network (DAN) has announced a "further simplification" of its media business in Australia, integrating the Vizeum brand into performance-marketing agency iProspect. 

As part of this change, Ashley Earnshaw has resigned from his role as CEO of Vizeum, the company said.

Asked if Vizeum would be merged into iProspect in other markets, a DAN spokesperson said that the change is only for Australia.

Oliver Rapson, CEO of iProspect, will see his role expanded to integrate the Vizeum leadership team.

“To better anticipate the changing consumer landscape and to ensure we provide clients with increased tangible value, we need to transform and fast-track the evolution of our business," Angela Tangas, DAN's CEO for ANZ, said in a release. "COVID has only accelerated this further and set a new benchmark for partnership value. With deeper digital integration, underpinned by radical collaboration, agility and faster decision making, our focus is on making it easier for our clients to access the best of Dentsu." 

Rapson said the move is an "exciting step forward" that will give iProspect teams the ability to deliver through-the-line strategies "underpinned by digital DNA".

Tangas said Earnshaw decided to pursue further opportunities after five years of service with Dentsu. "Ash has been a valuable contributor to the group over that period and we wish him all the best for what comes next,” Tangas said. 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

1 day ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

1 day ago

IAS launches 'Election Lab' to help marketers ...

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

1 day ago

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.