IProspect began integrating with Vizeum in 2021 to form a new agency that melds performance and brand, a model validated by its global Kering win at the close of the year. But how did this affect its staff and performance in APAC?
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Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.
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The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the early bird deadline is June 9.
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