Staff Reporters
Mar 23, 2020

Vizeum's woes in Asia piled up in 2019, here's why

AGENCY REPORT CARD: See Vizeum's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Vizeum's woes in Asia piled up in 2019, here's why

It has been a strange year to be Vizeum in a competitive Asian market. In January 2019, the company’s Asia CEO, Duncan Pointer, was pushed out, when parent company Dentsu Aegis Network (DAN) decided to pool its media agencies and do away with heads for each of them. Even as DAN struggled with wider challenges to its businesses that saw it create new groups of agencies, cut staff and see top management exit, Vizeum struggled to be noticed amidst all the noise.

Check out Vizeum's Agency Report Card now to see:

  • The agency's overall grade for 2019
     
  • Grades and detailed discussion of performance across five categories:
     
  • Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
  • Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
  • Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
  • Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
  • People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
     
  • The grade the agency gave itself, and why
     
  • How the agency performed versus its 2018 scores
     
  • The agency's self-declared areas of specialisation.

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