The agency started the year with the exit of its Asia CEO, Duncan Pointer, and as parent company DAN struggled with wider challenges to its businesses, Vizeum struggled to be noticed amidst all the noise.
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In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé masterclass in risky branding.
The holding company is eyeing international expansion and digital transformation for growth.
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SCOOP: Jeans brand spent $142 million in global media spend last year.
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
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