starcom
Publicis appoints Mindshare's Jessica Zhang as Starcom CEO in China
Zhang has spent over 25 years in the advertising and media communications industries, serving in leadership positions across in-house and agency.
Global agency rankings: Starcom, Carat and Mindshare on ascent
Publicis Media kept top spot in media, however.
Publicis defends Singapore whole of government master media agency account
Publicis' media team led by Starcom has held the SGD $80 million account since 2018. GroupM and OMD were among those vying for it during the most recent review.
Women to Watch Greater China 2022: Sasha Macdonald, Starcom
Handling the challenge of integrating her team into Starcom with finesse and grace, Macdonald has shown her ability in facilitating transformation, marking her out as one of the industry's most promising emerging leaders.
Starcom unveils industry’s ‘first media-booking bot’
Dubbed Abacus, the tool will eventually save about 12,000 hours of account exec admin time, according to the company.
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