starcom
Apr 19, 2022
Publicis defends Singapore whole of government master media agency account
Publicis' media team led by Starcom has held the SGD $80 million account since 2018. GroupM and OMD were among those vying for it during the most recent review.
Jan 27, 2022
Women to Watch Greater China 2022: Sasha Macdonald, Starcom
Handling the challenge of integrating her team into Starcom with finesse and grace, Macdonald has shown her ability in facilitating transformation, marking her out as one of the industry's most promising emerging leaders.
Jul 8, 2021
Starcom unveils industry’s ‘first media-booking bot’
Dubbed Abacus, the tool will eventually save about 12,000 hours of account exec admin time, according to the company.
Dec 10, 2020
Coca-Cola kicks off $4 billion global creative and media review
The food and drinks giant is reviewing its agency roster as it looks to cut marketing costs and consolidate its portfolio.
Aug 24, 2020
Kraft Heinz retains Starcom for $700m US media account
US is biggest part of global business.
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