starcom

Apr 19, 2022

Publicis defends Singapore whole of government master media agency account

Publicis' media team led by Starcom has held the SGD $80 million account since 2018. GroupM and OMD were among those vying for it during the most recent review.

Jan 27, 2022

Women to Watch Greater China 2022: Sasha Macdonald, Starcom

Handling the challenge of integrating her team into Starcom with finesse and grace, Macdonald has shown her ability in facilitating transformation, marking her out as one of the industry's most promising emerging leaders.

Jul 8, 2021

Starcom unveils industry’s ‘first media-booking bot’

Dubbed Abacus, the tool will eventually save about 12,000 hours of account exec admin time, according to the company.

Jan 27, 2021

Anna Chitty joins Starcom as China CEO

She was formerly CEO of PHD in China.

Dec 10, 2020

Coca-Cola kicks off $4 billion global creative and media review

The food and drinks giant is reviewing its agency roster as it looks to cut marketing costs and consolidate its portfolio.

Aug 24, 2020

Kraft Heinz retains Starcom for $700m US media account

US is biggest part of global business.