agencies
Ogilvy's Piyush Pandey: "If there is no purpose for your brand, don’t add a meaningless one”
Ogilvy's worldwide chief creative officer and executive chairman, India, spoke at Ad:Tech 2022 about why the consumer is always the heart of every communication.
Let’s normalise miscarriage leave policies
As common as miscarriage is, strong workplace policies that support employees and their partners when they experience this loss are unfortunately not.
Are we, as an industry, rewarding the right things?
Strategies are moving towards rooting brands in specific cultures over the long term, rather than flashy, short-term campaigns. It may be time to rethink awards categories to reflect this, writes BBH Singapore's chief creative officer.
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Independents, unlimited: Agency leaders see only upsides
The heads of thriving independent agencies around APAC explain why it's a fine time to be in charge of their own destiny, and why they wouldn't have it any other way.
We need to walk the walk on mental health in the workplace
When companies stress and reward productivity, it’s easy to ignore individual needs in an effort to be valued.
Mental health: Provide an EAP and call it a day?
AGENCY REPORT CARD ANALYSIS: When it comes to nurturing overall wellbeing among employees, standout agency networks recognise that buying into an employee assistance programme isn't nearly enough.
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