agencies

Oct 22, 2020

With marketing budgets cut, CMOs demand more innovation from agencies

EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.

Oct 20, 2020

Seven questions leaders must ask to futureproof the agency model

Agencies can futureproof by embracing the now and the next with an open mind, while challenging legacy ways of working and understanding how to pivot quickly, writes the global CEO of UM.

Oct 19, 2020

No, I can't list the 'best' agencies. Sincerely, a pitch consultant

Why your tender process should be about looking for the right agency, not the best agency.

Sep 22, 2020

Managing the paranoia curve when selling your agency

An M&A advisor explains the rollercoaster of emotion you should expect when buying or selling an agency, and how to manage paranoia so it doesn't derail a deal.

Aug 21, 2020

Before returning to the office, we must tackle adland’s toxic imbalance

According to a new survey, the workplace is still falling short when it comes to gender equality and inclusion.

May 11, 2020

How the pandemic changed advertiser-agency relationships in China: WFA research

More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.