agencies

Feb 18, 2021

How brands should deal with backlash

Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground

Feb 9, 2021

Agency Report Cards 2020: We grade 39 APAC agency networks

Campaign Asia-Pacific presents its 18th annual evaluation of APAC agency networks, based on their 2020 business performance, innovation, creative output, awards, staff development, diversity and leadership.

Jan 21, 2021

Fact-based ads are the start of a new era in advertising, says Sebamed India marketing chief

Konark Gaur talks about its escalated spat with Hindustan Unilever over rival soap pH levels and its own marketing plans ahead.

Dec 18, 2020

Does Coke's pitch of its entire global agency roster smell of desperation?

The company certainly ruined a lot of holiday seasons for incumbent and hopeful agencies alike. But what is the move actually meant to accomplish? TrinityP3's founder and CEO considers the possibilities, and the risks.

Oct 22, 2020

With marketing budgets cut, CMOs demand more innovation from agencies

EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.

Oct 20, 2020

Seven questions leaders must ask to futureproof the agency model

Agencies can futureproof by embracing the now and the next with an open mind, while challenging legacy ways of working and understanding how to pivot quickly, writes the global CEO of UM.