New business is the easiest metric by which to judge an agency, but is it the healthiest?
Nearly seven in 10 respondents to a survey from the World Federation of Advertisers and The Observatory International survey said they had recently made, or planned to make, changes to their agency roster.
The grass isn’t always greener. Five people share why they left — and then returned — to their previous PR agencies.
Ogilvy's worldwide chief creative officer and executive chairman, India, spoke at Ad:Tech 2022 about why the consumer is always the heart of every communication.
As common as miscarriage is, strong workplace policies that support employees and their partners when they experience this loss are unfortunately not.
Strategies are moving towards rooting brands in specific cultures over the long term, rather than flashy, short-term campaigns. It may be time to rethink awards categories to reflect this, writes BBH Singapore's chief creative officer.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins