The event brought in APAC perspectives from both the brand and agency side of the fence.
The programme will work much like an artist residency programme with benefits for both the agency and creative sides.
Creative and analytical tools allow advertisers and agencies to test ads before a formal launch.
ICESAP’s agency accreditation scheme aims to strengthen the position of agencies in the business events world.
The new "Company Bowls" feature invites users to join verified agency bowls for their places of employment, while maintaining their anonymity if they choose.
Agencies could get there by reducing their account management lineups, he suggested.
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