The founder and creative chairman of David & Goliath thinks big about how the advertising industry could use this crisis as a catalyst for change.
The agencies we contacted are not willing or ready to go on record about potential job cuts as the pandemic crisis wears on, with one notable exception.
Interruptions and overbooking are rife in the agency world, but remote working is shown to improve productivity.
Urgent action is needed to fix silos, structures and staff retention in the 2020s, say several of APAC's rising stars from within agencies themselves.
F**k politics, plus nine other bits of wisdom that DDB Group's Hong Kong CEO picked up during his climb up the agency ladder.
Creative communication has never had more impact, but the agencies traditionally responsible for creating the communication are struggling to stay relevant and profitable. Is this the beginning of the end? Grey's regional chief strategy officer doesn't think so.
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