Global agency groups 2022 report card: ‘Another record year'
Staff bonuses at WPP and Publicis Groupe announced, but Interpublic agencies impacted by tech giant problems.
Agencies will feel impact of tech layoffs, but carnage won’t be as bad
Tech companies laid off thousands of workers in the past month, casting a dark shadow over the white-collar labor market — but the impact on the agency sector is unlikely to be as grim.
Should we be judging agencies on pitch wins?
New business is the easiest metric by which to judge an agency, but is it the healthiest?
Agency dissatisfaction drives growth of in-housing: WFA
Nearly seven in 10 respondents to a survey from the World Federation of Advertisers and The Observatory International survey said they had recently made, or planned to make, changes to their agency roster.
Uptick in boomerang employees puts spotlight on agency culture
The grass isn’t always greener. Five people share why they left — and then returned — to their previous PR agencies.
Ogilvy's Piyush Pandey: "If there is no purpose for your brand, don’t add a meaningless one”
Ogilvy's worldwide chief creative officer and executive chairman, India, spoke at Ad:Tech 2022 about why the consumer is always the heart of every communication.
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