agencies
How brands should deal with backlash
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Agency Report Cards 2020: We grade 39 APAC agency networks
Campaign Asia-Pacific presents its 18th annual evaluation of APAC agency networks, based on their 2020 business performance, innovation, creative output, awards, staff development, diversity and leadership.
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Fact-based ads are the start of a new era in advertising, says Sebamed India marketing chief
Konark Gaur talks about its escalated spat with Hindustan Unilever over rival soap pH levels and its own marketing plans ahead.
Does Coke's pitch of its entire global agency roster smell of desperation?
The company certainly ruined a lot of holiday seasons for incumbent and hopeful agencies alike. But what is the move actually meant to accomplish? TrinityP3's founder and CEO considers the possibilities, and the risks.
With marketing budgets cut, CMOs demand more innovation from agencies
EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.
Seven questions leaders must ask to futureproof the agency model
Agencies can futureproof by embracing the now and the next with an open mind, while challenging legacy ways of working and understanding how to pivot quickly, writes the global CEO of UM.
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