agencies
With marketing budgets cut, CMOs demand more innovation from agencies
EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.
Seven questions leaders must ask to futureproof the agency model
Agencies can futureproof by embracing the now and the next with an open mind, while challenging legacy ways of working and understanding how to pivot quickly, writes the global CEO of UM.
No, I can't list the 'best' agencies. Sincerely, a pitch consultant
Why your tender process should be about looking for the right agency, not the best agency.
Managing the paranoia curve when selling your agency
An M&A advisor explains the rollercoaster of emotion you should expect when buying or selling an agency, and how to manage paranoia so it doesn't derail a deal.
Before returning to the office, we must tackle adland’s toxic imbalance
According to a new survey, the workplace is still falling short when it comes to gender equality and inclusion.
How the pandemic changed advertiser-agency relationships in China: WFA research
More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.
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