agencies
Should we be judging agencies on pitch wins?
New business is the easiest metric by which to judge an agency, but is it the healthiest?
Agency dissatisfaction drives growth of in-housing: WFA
Nearly seven in 10 respondents to a survey from the World Federation of Advertisers and The Observatory International survey said they had recently made, or planned to make, changes to their agency roster.
Uptick in boomerang employees puts spotlight on agency culture
The grass isn’t always greener. Five people share why they left — and then returned — to their previous PR agencies.
Ogilvy's Piyush Pandey: "If there is no purpose for your brand, don’t add a meaningless one”
Ogilvy's worldwide chief creative officer and executive chairman, India, spoke at Ad:Tech 2022 about why the consumer is always the heart of every communication.
Let’s normalise miscarriage leave policies
As common as miscarriage is, strong workplace policies that support employees and their partners when they experience this loss are unfortunately not.
Are we, as an industry, rewarding the right things?
Strategies are moving towards rooting brands in specific cultures over the long term, rather than flashy, short-term campaigns. It may be time to rethink awards categories to reflect this, writes BBH Singapore's chief creative officer.
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