agencies

Mar 23, 2023

Global agency groups 2022 report card: ‘Another record year'

Staff bonuses at WPP and Publicis Groupe announced, but Interpublic agencies impacted by tech giant problems.

Jan 29, 2023

Agencies will feel impact of tech layoffs, but carnage won’t be as bad

Tech companies laid off thousands of workers in the past month, casting a dark shadow over the white-collar labor market — but the impact on the agency sector is unlikely to be as grim.

Aug 8, 2022

Should we be judging agencies on pitch wins?

New business is the easiest metric by which to judge an agency, but is it the healthiest?

Jul 19, 2022

Agency dissatisfaction drives growth of in-housing: WFA

Nearly seven in 10 respondents to a survey from the World Federation of Advertisers and The Observatory International survey said they had recently made, or planned to make, changes to their agency roster.

May 30, 2022

Uptick in boomerang employees puts spotlight on agency culture

The grass isn’t always greener. Five people share why they left — and then returned — to their previous PR agencies.

May 2, 2022

Ogilvy's Piyush Pandey: "If there is no purpose for your brand, don’t add a meaningless one”

Ogilvy's worldwide chief creative officer and executive chairman, India, spoke at Ad:Tech 2022 about why the consumer is always the heart of every communication.