Advertising Media Technology Analysis
Robert Sawatzky
Mar 15, 2024

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.

Haymarket's Atifa Silk & Martin Sorrell

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