As talent remains scarce, agencies must consider more carefully than ever which pitches they want to deploy their resources for.
Talent wellness, resources, time, and cost have pushed agencies to be more viable in their search for new business, but not everyone is agreed on the way forward.
New business is the easiest metric by which to judge an agency, but is it the healthiest?
The Future of the Pitch 2022 survey was conducted by Creativebrief.
Advertisers can make the process a positive one, if they adhere to these key principles, contends the managing partner, Greater China & Southeast Asia, The Observatory International.
Pitch It Forward will enforce the network to donate all of its profits from the first year of retained fees with a new client.
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