pitching
Is it okay to let agencies pitch ‘as a courtesy’? The industry debates
A LinkedIn post has sparked debate over whether businesses looking for a new communications partner should allow agencies to participate in the RFP if there is little or no intention of choosing the agency.
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Don't bore us, get to the chorus: say it, say it and say it again
People’s ability to hear what they want to hear is pretty amazing so, if you have something new to pitch, you need to make it simple and repeat it.
Three New Year's resolutions for agencies and clients in the pitch room
From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship.
Ad execs share their holiday pitching horror stories
An early January pitch is an ad exec’s worst nightmare.
Pitching: Myth busters and home truths
From the misnomer of the so-called 'chemistry meeting', to the notion that the agency that wants it most will win, misconceptions around the pitch process are abound. It's time to cut through the bull, says Frazer Gibney.
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How marketers have become secret weapons in the great pitching wars
In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
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