pitching

Jun 17, 2022

Five rules for pitching in a talent crisis

Advertisers can make the process a positive one, if they adhere to these key principles, contends the managing partner, Greater China & Southeast Asia, The Observatory International.

Jun 13, 2022

Mother launches internal initiative to limit ‘relentless’ pitching

Pitch It Forward will enforce the network to donate all of its profits from the first year of retained fees with a new client.

Feb 17, 2022

'Is pitching broken?' is the wrong question

Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on avoiding beauty parades and crude cost-cutting measures to find a more sustainable approach.

Feb 14, 2022

Is the pitching process broken?

The industry is divided about whether the review process is fit for purpose.

Dec 10, 2021

Are global pitches that consolidate media partners a sign of things to come?

Industry leaders expect more multimarket brands to streamline agency support.

Nov 22, 2021

Where is it written that marketers must write better briefs?

Clients think they write great briefs. Agencies disagree. Who's right? In search of an answer, the founder and CEO of pitch consultancy TrinityP3 compares the situation to other professions, such as architecture, the law and medicine.