Agencies are pitching more than ever for new business, but account billings are down during the pandemic.
Social distancing means clients and agencies can forget the theatre and focus on what really matters.
Why your tender process should be about looking for the right agency, not the best agency.
With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known is showmanship is no longer winning the day.
Industry experts share their view on how to create chemistry in a virtual, COVID-19 landscape.
The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.
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