pitching

Sep 15, 2022

Why the talent crisis has been positive for wasteful new business pitches

As talent remains scarce, agencies must consider more carefully than ever which pitches they want to deploy their resources for.

Aug 17, 2022

Pitch imperfect: Adland struggling to balance hunt for business with sustainable workloads

Talent wellness, resources, time, and cost have pushed agencies to be more viable in their search for new business, but not everyone is agreed on the way forward.

Aug 8, 2022

Should we be judging agencies on pitch wins?

New business is the easiest metric by which to judge an agency, but is it the healthiest?

Jul 15, 2022

UK study finds majority are ‘disenfranchised’ with pitching

The Future of the Pitch 2022 survey was conducted by Creativebrief.

Jun 17, 2022

Five rules for pitching in a talent crisis

Advertisers can make the process a positive one, if they adhere to these key principles, contends the managing partner, Greater China & Southeast Asia, The Observatory International.

Jun 13, 2022

Mother launches internal initiative to limit ‘relentless’ pitching

Pitch It Forward will enforce the network to donate all of its profits from the first year of retained fees with a new client.