Sue Unerman

May 16, 2024

Why ‘gradually, then suddenly’ is a danger to us all

It is imperative that we tackle the growing threat of deepfakes, because catastrophe is just around the corner, opines EssenceMediacomX's Sue Unerman.

Jan 28, 2024

'Manage your manager': How to communicate what you ...

In an ideal world, your boss should prioritise your welfare, and the start of a new year should not be the reason to pile on the pressure, opines the author.

Jan 9, 2024

Don't bore us, get to the chorus: say it, say it ...

People’s ability to hear what they want to hear is pretty amazing so, if you have something new to pitch, you need to make it simple and repeat it.

Oct 5, 2023

Farewell Campaign magazine

As Campaign prepares to go solely online, memories of the print issue's central role for anyone starting out in the industry.

Dec 20, 2021

Enter, the fifth age of advertising

We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.

Nov 2, 2021

Sometimes the old ideas really are the best

There are 48 ways to transform creativity. Here’s number three – use an old idea.