One of the first things Chris Foster did when he arrived in Singapore last November to take up the reins at YR Asia was to review the last 10 pitch decks. To his dismay, every one of them started with a TVC. “It sounds archaic,” he says. “It was like okay guys, we all know where the world is going’.”
Over-dependence on a tired format signalled a big job ahead a shift in...
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