Jenny Chan 陳詠欣
Aug 13, 2018

Puma appoints Y&R as AOR for China

Y&R China won the business via competitive tender against five other agencies.

Puma's Greater Asia Ambassador, Liu Wen
Puma's Greater Asia Ambassador, Liu Wen

Puma China appointed Y&R as its creative agency of record until the end of 2019, in a contract finalised a week ago.

It is understood Y&R China won the business via an R3-led competitive tender process among six agencies. 

The agency will be overseeing Puma’s brand strategy in China and handling creative, with a focus on digital and social activation, for the German sportswear manufacturer's full product range across sports-style and performance wear. Y&R’s scope will also include celebrity campaigns and collaboration projects.

There was no incumbent; previous marketing activity was handled by the client's internal marketing team.

“We were impressed by the Y&R team, who rather than simply pitching us a creative idea, provided us with a much more insightful and holistic approach to boosting our business in China—covering all the bases," Alex Liang, senior head of marketing for Puma China, said in a release.

Source:
Campaign China

Related Articles

Just Published

17 hours ago

Twitch names Sandeep Suvarna as APAC marketing head

Former Fox Networks and LinkedIn marketer will be tasked with showcasing gaming and growing non-gaming content to increase the number of users in the region.

17 hours ago

One week until Women to Watch 2020 list unveil

Entries are currently in final stages of analysis and review, with results to be announced next Tuesday.

18 hours ago

You will love this ad, or his name isn't 'Curbside ...

Here's a work of genius from, of all places, a public library outside Houston, Texas. You're welcome.

19 hours ago

Berjaya Sompo's heroes pivot to a pandemic mission

The insurer's fivesome of 'Silent guardians' takes on new protective duties in a spot by FCB Malaysia.