Looking to capitalize on southern China’s growing technology scene, Ogilvy China has announced the opening of its new office in Shenzhen. Angela Chou has been named managing director of the new office located in the city’s Futian District.
“Shenzhen is an extremely exciting market,” Chris Reitermann, CEO of Ogilvy China and Co-CEO of Ogilvy APAC noted. “We are seeing a new generation of global tech players emerging in Shenzhen, and we hope that this new office can be a hub facilitating their access to our global Ogilvy and WPP network for their global branding efforts.”
Huawei and Foxconn are key Shenzhen-based clients for Ogilvy (the former a WPP team client through the network), which until now have been serviced by Ogilvy staff from other offices including nearby Hong Kong. An obvious benefit to the new 'digs' will be reduced commutes for some of those working closely with those firms.
Like Hong Kong, Shenzhen is also increasingly viewed as a gateway between China and the rest of Asia and the wider world.
“We are living in a golden age for Chinese brands going global, which could prove to be as huge as the globalization of Western brands in the 1980’s,” said Reitermann.
“Ogilvy Shenzhen is unique among Ogilvy offices,” added Chou. “It will…bridge differences in culture, talents and creativity to give Chinese clients the best service possible.”