Indonesian Gen Z seeks ‘me in we’
Brands need to ‘walk the talk’ or risk alienating the largest target group.
The remarkable rise of cultural regionalism in India
MullenLowe Lintas"s Sushma Rao lists some milestone moments when popular culture leveraged sentiment and shifted paradigms in India
Culture's changed. Has your marketing?
Gen Z is set to inherit the earth and they’ll be livestreaming on Twitch while it happens. Here’s how to understand, connect with and align your brand values to digital natives.
Don’t be fooled by the optics. Culture-washing is all around us
Adland has the power to push things forward in progressing diversity.
Crafting culturally authentic ads that appeal to everyone
When brands speak authentically to a specific population, their ads end up more appealing to the general population than the average ad produced by those same brands.
The need for strong local culture
The EVP of client experience at Weber Shandwick Korea on the many cultural preferences of Gen Zs and millennials.
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