culture
Localisation of marketing is harder than brands may think: Space Doctors CEO
Saying you understand local culture means going way beyond the social media buzz of the day, advises Fiona McNae of culture and semiotics insight firm Space Doctors.
Unruly partners with MediaCom over new cultural research
Venture seeks to derive key cultural insights to better serve consumers across the globe.
ANA aims to make intangible Japanese culture tangible
A new content-marketing initiative gives an in-depth but accessible look at Japan's traditional arts.
Gay Games bid must navigate Asian cultural divides
Douglas White talks about the Hong Kong Gay Games bid, LGBT representation and managing communications across markets with widely divergent attitudes.
How can staid German brands act more Chinese?
Process-oriented German brands may need to be more pliable to 'Chinese ways' of managing team structures, media relations and culture clashes, according to a recent survey.
Mindshare China: Empowering young talent
The media agency has been a bit obsessed about the future over the past couple of years. And a key part of the future is recruiting, engaging, and retaining the next generation of talent.
Campaign Jobs
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
1 Sorrell quits as WPP chief executive
2 JWT names Bangkok CEO
5 What Sorrell wanted for WPP
6 Discovery: The golden era of marketing
7 Cheuk Chiang departs OMG
