Mar 16, 2023

Indonesian Gen Z seeks ‘me in we’

Brands need to ‘walk the talk’ or risk alienating the largest target group.

Mar 16, 2023

The remarkable rise of cultural regionalism in India

MullenLowe Lintas"s Sushma Rao lists some milestone moments when popular culture leveraged sentiment and shifted paradigms in India

Oct 22, 2022

Don’t be fooled by the optics. Culture-washing is all around us

Adland has the power to push things forward in progressing diversity.

Oct 17, 2022

Crafting culturally authentic ads that appeal to everyone

When brands speak authentically to a specific population, their ads end up more appealing to the general population than the average ad produced by those same brands.

Aug 24, 2022

The need for strong local culture

The EVP of client experience at Weber Shandwick Korea on the many cultural preferences of Gen Zs and millennials.