Saying you understand local culture means going way beyond the social media buzz of the day, advises Fiona McNae of culture and semiotics insight firm Space Doctors.
Venture seeks to derive key cultural insights to better serve consumers across the globe.
A new content-marketing initiative gives an in-depth but accessible look at Japan's traditional arts.
Douglas White talks about the Hong Kong Gay Games bid, LGBT representation and managing communications across markets with widely divergent attitudes.
Process-oriented German brands may need to be more pliable to 'Chinese ways' of managing team structures, media relations and culture clashes, according to a recent survey.
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