culture
Don’t be fooled by the optics. Culture-washing is all around us
Adland has the power to push things forward in progressing diversity.
Crafting culturally authentic ads that appeal to everyone
When brands speak authentically to a specific population, their ads end up more appealing to the general population than the average ad produced by those same brands.
The need for strong local culture
The EVP of client experience at Weber Shandwick Korea on the many cultural preferences of Gen Zs and millennials.
Korea: The Asian Tiger’s cultural leap
How South Korea leveraged ‘soft power’ and cultural dominance in its killer marketing strategy.
Uptick in boomerang employees puts spotlight on agency culture
The grass isn’t always greener. Five people share why they left — and then returned — to their previous PR agencies.
Adland should offer real flexibility during Ramadan
Flexibility for employees who observe Ramadan goes beyond flexible working, according to campaign manager Yusuf Muhammad.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
