Y&R wins AOR appointment for GNC in China

The mandate includes brand strategy, creative development and production on digital and ecommerce platforms in the health and wellness retailer's largest international market.

Y&R wins AOR appointment for GNC in China

Y&R has won the retainer for GNC in China following a competitive pitch. The mandate includes brand strategy, creative development and production on digital and ecommerce platforms especially for the retailer's wellness and sports-nutrition product ranges. 

According to the agency, China is the largest international market for the US-based wellness chain. Reuters reported last February that state-owned Harbin Pharmaceutical Group would buy about 40% stake in GNC to be its biggest shareholder as past of a joint venture plan. 

"GNC has a strong market proposition, and we look forward to working with them on an innovative multi-channel strategy which will tell their story in a way that will resonate with the nation," said Annie Boo, CEO of Y&R China.

The positive news follows the decision last month to fold about half of Y&R Beijing's staff into Wunderman Beijing as part of global consolidation of the Dell account. 

 

 

Source:
Campaign Asia
Tags

Related Articles

Just Published

6 hours ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

6 hours ago

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

6 hours ago

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

7 hours ago

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.