Y&R has won the retainer for GNC in China following a competitive pitch. The mandate includes brand strategy, creative development and production on digital and ecommerce platforms especially for the retailer's wellness and sports-nutrition product ranges.
According to the agency, China is the largest international market for the US-based wellness chain. Reuters reported last February that state-owned Harbin Pharmaceutical Group would buy about 40% stake in GNC to be its biggest shareholder as past of a joint venture plan.
"GNC has a strong market proposition, and we look forward to working with them on an innovative multi-channel strategy which will tell their story in a way that will resonate with the nation," said Annie Boo, CEO of Y&R China.
The positive news follows the decision last month to fold about half of Y&R Beijing's staff into Wunderman Beijing as part of global consolidation of the Dell account.