Y&R wins AOR appointment for GNC in China

The mandate includes brand strategy, creative development and production on digital and ecommerce platforms in the health and wellness retailer's largest international market.

Y&R wins AOR appointment for GNC in China

Y&R has won the retainer for GNC in China following a competitive pitch. The mandate includes brand strategy, creative development and production on digital and ecommerce platforms especially for the retailer's wellness and sports-nutrition product ranges. 

According to the agency, China is the largest international market for the US-based wellness chain. Reuters reported last February that state-owned Harbin Pharmaceutical Group would buy about 40% stake in GNC to be its biggest shareholder as past of a joint venture plan. 

"GNC has a strong market proposition, and we look forward to working with them on an innovative multi-channel strategy which will tell their story in a way that will resonate with the nation," said Annie Boo, CEO of Y&R China.

The positive news follows the decision last month to fold about half of Y&R Beijing's staff into Wunderman Beijing as part of global consolidation of the Dell account. 

 

 

Tags

Related Articles

Just Published

23 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

23 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

23 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

23 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.