David Blecken
Dec 14, 2010

China Mobile named China’s most valuable brand

BEIJING – China Mobile is China’s most valuable brand, according to BrandZ, a study by Millward Brown that combines financial data with consumer opinions to assess the leading brands in the market.

China Mobile named ChinaÆs most valuable brand
China Mobile named ChinaÆs most valuable brand

The mobile phone carrier, which Millward Brown also calculated to be among the top 100 most valuable brands globally at more than US$56 billion, was followed in the domestic rankings by four financial institutions: the Industrial Commercial Bank of China, the Bank of China, China Construction Bank and the Agricultural Bank of China.

The strong showing by state-owned companies is unsurprising. However, consumer-oriented technology brands also performed well, with Tencent and Baidu ranking eighth and ninth respectively. Additionally, carmaker BYD, Lenovo and white goods manufacturer Haier enjoyed relatively high positions, while Changyu, Tsingtao, Yili and Great Wall ranked highly for the packaged goods sector.

In a statement, Adrian Gonzalez, head of Millward Brown Greater China, noted that a number of Chinese companies had succeeded in building engagement and loyalty among domestic consumers. Gonzalez added that these consumers were becoming increasingly sophisticated in their understanding of brands and branding.

“This research can help Chinese companies understand that good brand building is a powerful way to develop and maintain a competitive edge in a market evolving as quickly as China’s,” Gonzalez said in the statement.

The research drew on input from more than 35,000 Chinese consumers and financial and market information from Bloomberg and Data Monitor.

Source:
Campaign China

Related Articles

Just Published

55 minutes ago

Grab plans US IPO: As it looks to bolster its ...

Experts from Forrester, R3 and Superunion provide insight on what opportunities the listing, expected to be the largest-ever US IPO by a Southeast Asian company, will open up for marketers in the region.

1 hour ago

Ending the duopoly's free lunch

Should tech giants pay to use publisher content? Seasoned digital media and adtech professional Hari Shankar explains how we got here—and possible ways forward.

1 hour ago

My campaign: The making of British Airways 'The ...

Digitas UK chief creative officer Emma de la Fosse remembers how OgilvyOne assembled a 'core squad of ninjas' to develop a world-first campaign for the airline in 2013.

1 hour ago

In a tough year, Havas Media loses focus

AGENCY REPORT CARD: Here’s how Havas Media survived a challenging year in 2020, with top management departures and slowing business.