Aug 14, 2020

Haier presents, the fridge you can split when you split up

A TVC for Haier Leader by Serviceplan China presents a new product with a very specific use case.

Jun 18, 2018

China's top local brands

Chinese consumers declare Alibaba, Haier and Huawei their favourite local brands. What's behind their appeal?

May 16, 2016

Why Japanese companies need a new mindset to win globally

As Japan regains its stature on the international stage, many Japan-headquartered firms know 'going global' is in their best interest, if not a matter of survival. For many reasons, it won’t be easy, writes David Blecken.

Dec 15, 2015

May the fridge be with you: How Aqua is setting itself apart in white goods

TOKYO - With The Force Awakens about to premiere in Asia, Haier recently unveiled a range of Star Wars-themed products for its Aqua brand in Japan, including a moving replica R2-D2 refrigerator. Campaign spoke to the CEO and CMO about the value of investing in the franchise, and about the company’s broader goals to move white goods from commodities to objects of desire.

Mar 5, 2014

Siegel+Gale promotes Eric Lin to regional role

SHANGHAI - Eric Lin, Shanghai GM of international branding agency Siegel+Gale for four years, will be moving to a new US-based role as executive director, leading APAC client engagements and business development. Franco Xu will take over as Shanghai GM.

May 24, 2013

UPDATED: Haier adds UM Beijing to agency pool

BEIJING - Appliance giant Haier has selected UM as one of its media agencies in China, with estimated billings of US$1.5 million.