The financial services giant, rocked by nimbler upstarts, censure from regulators and a stock in freefall, faces a rough road to brand redemption.
Brands from the region account for a quarter of the names on this year's brand-value ranking, including 17 from China.
WPP and Kantar's ranking reveals the uncommonly high value of brand purpose and innovation in Japan, but also highlights an international 'brand equity gap'.
The total value of the top 50 brands in China increased by 15% in 2018.
Telecom and smartphone maker ranks No. 1 in brand power despite its struggles.
The multi-purpose service's brand is worth US$2.39 billion, according to Kantar Millwardbrown's latest report, which also saw strong growth for online travel and retail players.
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