Dec 16, 2023

Campaign India Marcomverse: In conversation with Anindo Samajpati

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India

Mar 13, 2023

How Burger King inspired a brown fleece fashion trend in Korea

Innored's 'Chicken King Fashion Week' campaign allowed anyone in Korea wearing garb resembling fried chicken skin to get the chance to have a free sandwich.

Jul 2, 2019

Brown-Forman launches brand-wide review of global creative AORs including Jack Daniel's

"We are at a pivotal moment in time as we seek to deliver the next generation of growth for our brands," said Mark McCallum.

Jul 3, 2017

Q&A: The factors that make Vietnam a unique market

We asked five in-market experts for their insights into Vietnamese consumers.

Dec 18, 2015

10 drivers that separate the best from the rest

A series of simple traits defining corporate attitudes to experience, customer centricity and insights and analytics set the winners apart from the losers, a major global study by Millward Brown finds

May 22, 2013

Tencent tops Facebook for first time in BrandZ rankings

BEIJING - Tencent ranks 21st, with a value of US$27.2 billion, in Millward Brown's eighth annual BrandZ rankings, surpassing Facebook (31) for the first time.