"We are at a pivotal moment in time as we seek to deliver the next generation of growth for our brands," said Mark McCallum.
We asked five in-market experts for their insights into Vietnamese consumers.
A series of simple traits defining corporate attitudes to experience, customer centricity and insights and analytics set the winners apart from the losers, a major global study by Millward Brown finds
BEIJING - Tencent ranks 21st, with a value of US$27.2 billion, in Millward Brown's eighth annual BrandZ rankings, surpassing Facebook (31) for the first time.
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