Oliver McAteer
Jul 2, 2019

Brown-Forman launches brand-wide review of global creative AORs including Jack Daniel's

"We are at a pivotal moment in time as we seek to deliver the next generation of growth for our brands," said Mark McCallum.

Brown-Forman launches brand-wide review of global creative AORs including Jack Daniel's

Brown-Forman has launched a review of creative agencies of record across most of its global brand portfolio, the company has confirmed.

That includes Jack Daniel’s, currently serviced by Havas’ Arnold Worldwide.

Mark McCallum, chief brands officer at Brown-Forman, said: "I believe we are at a pivotal moment in time as we seek to deliver the next generation of growth for our brands."

Although not confirmed, people with knowledge of the review say there are around 20 agencies fighting to retain business.

AAR Partners in New York City is managing the review. It referred comment to Brown-Forman.

Source:
Campaign US

Related Articles

Just Published

1 day ago

Nike inspires children to dream big with rousing ...

Wieden+Kennedy Shanghai's new spot allows some of China’s biggest athletes to turn back the clock and reignite the dreams that spurred them to greatness.

1 day ago

Pepsi shows how to 'Save The Drama' this Chinese ...

FCB SHOUT Malaysia delivers a cheeky campaign aimed at alleviating typical festive frustrations whilst boosting bottle sales at this time.

1 day ago

Global new-biz round-up: Jim Beam and Pfizer among ...

Publicis Groupe and Havas post year-on-year growth.

1 day ago

Lessons from Adidas: How to respond to fake press ...

Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.