Oliver McAteer
Jul 2, 2019

Brown-Forman launches brand-wide review of global creative AORs including Jack Daniel's

"We are at a pivotal moment in time as we seek to deliver the next generation of growth for our brands," said Mark McCallum.

Brown-Forman launches brand-wide review of global creative AORs including Jack Daniel's

Brown-Forman has launched a review of creative agencies of record across most of its global brand portfolio, the company has confirmed.

That includes Jack Daniel’s, currently serviced by Havas’ Arnold Worldwide.

Mark McCallum, chief brands officer at Brown-Forman, said: "I believe we are at a pivotal moment in time as we seek to deliver the next generation of growth for our brands."

Although not confirmed, people with knowledge of the review say there are around 20 agencies fighting to retain business.

AAR Partners in New York City is managing the review. It referred comment to Brown-Forman.

Source:
Campaign US

Related Articles

Just Published

23 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

23 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

23 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.