Oliver McAteer
Jul 2, 2019

Brown-Forman launches brand-wide review of global creative AORs including Jack Daniel's

"We are at a pivotal moment in time as we seek to deliver the next generation of growth for our brands," said Mark McCallum.

Brown-Forman launches brand-wide review of global creative AORs including Jack Daniel's

Brown-Forman has launched a review of creative agencies of record across most of its global brand portfolio, the company has confirmed.

That includes Jack Daniel’s, currently serviced by Havas’ Arnold Worldwide.

Mark McCallum, chief brands officer at Brown-Forman, said: "I believe we are at a pivotal moment in time as we seek to deliver the next generation of growth for our brands."

Although not confirmed, people with knowledge of the review say there are around 20 agencies fighting to retain business.

AAR Partners in New York City is managing the review. It referred comment to Brown-Forman.

Source:
Campaign US

Related Articles

Just Published

1 hour ago

Netflix ventures into Decentraland to promote 'The ...

The streaming giant makes another move in gaming with its first step into the crypto-focused metaverse platform.

1 hour ago

Lego hosts array of activations to celebrate '90 ...

Danish toy manufacturer topping celebrations with gargantuan brick birthday cake.

1 hour ago

Attention metrics are becoming more nuanced, but ...

Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.

2 hours ago

Bentley Motors appoints global lead creative agency

London-based iX given lead creative and strategic agency status.