Jason Wincuinas
Dec 3, 2013

China Mobile tops BrandZ’s Most Valuable Chinese Brands

Petro China climbed into the top 10 this year and Moutai slipped a few notches to land at number 12, but overall the apex of the BrandZ ranking has only shuffled slightly. China Mobile and the Industrial and Commercial Bank of China (ICBC) both held onto their number one and number two spots.

China Mobile holds the top spot in 2014

The BrandZ Top 100 Most Valuable Chinese Brands for 2014 expanded this year from 50 to 100 businesses. The study works off a continually updated database and draws on consumer opinions to build a picture of emotional attachment and product performance as well as brand relevance and familiarity. The ranking aims to quantify which companies are most likely to command a significant portion of consumer mindshare and wallet.

In his introduction to the annual...

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