More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.
Traveling from China to Holland using only Chinese products, Rogier Bikker checks in from near the Kazakhstan border with insights into the mixed feelings Chinese have about homegrown brands.
BEIJING - Millward Brown has released the 2012 BrandZ 'Top 50 Most Valuable Chinese Brands' rankings, in which China Mobile retains the number one spot with an estimated brand value of US$53.6 billion.
BEIJING – China Mobile is China’s most valuable brand, according to BrandZ, a study by Millward Brown that combines financial data with consumer opinions to assess the leading brands in the market.
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