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Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case
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Jul 16, 2018

Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case

More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.

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From Shanghai to Urumqi: Impressions of Chinese brands
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Aug 27, 2014

From Shanghai to Urumqi: Impressions of Chinese brands

Traveling from China to Holland using only Chinese products, Rogier Bikker checks in from near the Kazakhstan border with insights into the mixed feelings Chinese have about homegrown brands.

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China Mobile crowned; BYD battered in BrandZ rankings
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Dec 13, 2011

China Mobile crowned; BYD battered in BrandZ rankings

BEIJING - Millward Brown has released the 2012 BrandZ 'Top 50 Most Valuable Chinese Brands' rankings, in which China Mobile retains the number one spot with an estimated brand value of US$53.6 billion.

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China Mobile named China’s most valuable brand
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Dec 14, 2010

China Mobile named China’s most valuable brand

BEIJING – China Mobile is China’s most valuable brand, according to BrandZ, a study by Millward Brown that combines financial data with consumer opinions to assess the leading brands in the market.

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