Jenny Chan 陳詠欣
Jul 16, 2018

Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case

More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.

More than 30 domestic agencies are crying foul after Chinese electric-car brand BYD 比亚迪 absolved itself of payment obligations for RMB1.1 billion US$164 million worth of advertising production and roadshow fees last week. The automaker claimed these agencies have been dealing with a fake employee from an illegal entity carrying out marketing activities on behalf of BYD by forging the company’s seal, in a filing to the Hong Kong stock exchange.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Grab hires Ken Mandel for advertising role
Premium
14 hours ago

Grab hires Ken Mandel for advertising role

Former Publicis Media innovation head joins the Southeast Asia transport-services company.

Premium
Indonesia's top brand marketers dive into all things digital and data
Premium
16 hours ago

Indonesia's top brand marketers dive into all ...

Re.Con Indonesia gathers industry leaders from DBS, Johnson & Johnson, FWD and more to share insights on the country's digital marketing landscape

Premium
Club Med wants to court corporate clients with casual settings
Premium
16 hours ago

Club Med wants to court corporate clients with ...

The French resort chain on pushing out its work-meets-play meetings and events strategy.

Premium
Better cities, new paths for brand growth in China
Premium
17 hours ago

Better cities, new paths for brand growth in China

Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.