Jenny Chan 陳詠欣
Jul 16, 2018

Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case

More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.

More than 30 domestic agencies are crying foul after Chinese electric-car brand BYD 比亚迪 absolved itself of payment obligations for RMB1.1 billion US$164 million worth of advertising production and roadshow fees last week. The automaker claimed these agencies have been dealing with a fake employee from an illegal entity carrying out marketing activities on behalf of BYD by forging the company’s seal, in a filing to the Hong Kong stock exchange.

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