Jenny Chan 陳詠欣
Dec 13, 2011

China Mobile crowned; BYD battered in BrandZ rankings

BEIJING - Millward Brown has released the 2012 BrandZ 'Top 50 Most Valuable Chinese Brands' rankings, in which China Mobile retains the number one spot with an estimated brand value of US$53.6 billion.

Commissioned by WPP and in its second year, the BrandZ 'Top 50 Most Valuable Chinese Brands' rankings combine both financial data from Bloomberg and Kantar Worldpanel, as well as consumer opinion gathered from interviews with over 35,000 Chinese consumers.

In addition, for inclusion in the ranking, all brands must have been created by a mainland Chinese, publicly-traded enterprise and reported positive earnings in 2011.

The top five spots were filled...

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