Gabey Goh
Feb 2, 2016

Bots versus brands: Ad-fraud warfare in APAC

Surging online ad spend is providing rich pickings for fraudsters, so how can Asia’s marketers and agencies navigate safe passage through the digital battleground?

The ongoing issue of fraud in digital advertising is a big cause for concern for Anindya Dasgupta. “The global numbers are staggering,” says the global chief marketing officer of Fonterra. “We haven’t been able to pinpoint the number for Asia-Pacific, but if you assume the global statistic of one in three ads being fraudulent is somewhat valid for Asia, then that represents significant wastage for us.”

It is an issue the dairy products company is...

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