$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.
Uber's new campaign in Singapore is simply called 'XL Tissues for Parking Issues'.
WeChat is clamping down on zombies that inflate exposure numbers.
Surging online ad spend is providing rich pickings for fraudsters, so how can Asia’s marketers and agencies navigate safe passage through the digital battleground?
A quick and painless guide to the serious and painful problem of ad fraud. All brand marketers should know at least this much.
In which media owners get tips to avoid the bite of zombie traffic and avoid eternal purgatory.
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