Sep 2, 2022

Campaign Crash Course: How to keep ad fraud detection in check

$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.

Nov 3, 2017

Uber 'chopes' to highlight parking problems in Singapore

Uber's new campaign in Singapore is simply called 'XL Tissues for Parking Issues'.

Sep 30, 2016

Updated: WeChat influencers caught faking article views; TripAdvisor among affected

WeChat is clamping down on zombies that inflate exposure numbers.

Feb 2, 2016

Bots versus brands: Ad-fraud warfare in APAC

Surging online ad spend is providing rich pickings for fraudsters, so how can Asia’s marketers and agencies navigate safe passage through the digital battleground?

Feb 2, 2016

10 things you need to know about ad fraud

A quick and painless guide to the serious and painful problem of ad fraud. All brand marketers should know at least this much.

Jul 3, 2014

How to fight the zombie invasion: Advice for publishers

In which media owners get tips to avoid the bite of zombie traffic and avoid eternal purgatory.