10 things you need to know about ad fraud

A quick and painless guide to the serious and painful problem of ad fraud. All brand marketers should know at least this much.

10 things you need to know about ad fraud

It's a $7 billion problem that has likely impacted any brand spending a reasonable portion of its budget online. It's been a bonanza for white-collar criminals—so far. It hasn't hit Asia as hard as other regions, though that's due to change.

Our special report on Ad fraud warfare in APAC goes into detail on the scope of the problem and potential solutions, with an in-depth article, an explanatory video, an industry opinion and some useful advice for buyers and sellers. Here, we present a 10-point crash course on the types of fraud, how perpetrators make their money and what happens next.


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