Ad fraud continues to be one of the industry’s biggest threats, and yet many clients in Asia remain either unaware or uninclined to tackle it. Here we uncover some common types of fraud and solutions to help demystify the topic.
Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
Facebook claims the two developers, based in Hong Kong and Singapore, installed malware on a user's phone in order to generate fake clicks on ads.
FMCG company says it has made big strides in data-driven transformation of marketing operations as it reports a fall in sales for first half of 2019.
Fraudsters tend to target mobile web campaigns more often, but in-app ad providers need to keep up with preventative measures.
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