ad fraud

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The ad fraud outlook in Asia: challenges, tips & solutions
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Oct 8, 2019

The ad fraud outlook in Asia: challenges, tips & solutions

Ad fraud continues to be one of the industry’s biggest threats, and yet many clients in Asia remain either unaware or uninclined to tackle it. Here we uncover some common types of fraud and solutions to help demystify the topic.

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Facebook launches 'first of its kind' lawsuit over ad fraud
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Aug 8, 2019

Facebook launches 'first of its kind' lawsuit over ad fraud

Facebook claims the two developers, based in Hong Kong and Singapore, installed malware on a user's phone in order to generate fake clicks on ads.

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Unilever: we're 'miles ahead of the pack' on tackling ad fraud
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Jul 26, 2019

Unilever: we're 'miles ahead of the pack' on tackling ad fraud

FMCG company says it has made big strides in data-driven transformation of marketing operations as it reports a fall in sales for first half of 2019.

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Mobile ad fraud: In-app less vulnerable, but vigilance needed
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Jun 24, 2019

Mobile ad fraud: In-app less vulnerable, but vigilance needed

Fraudsters tend to target mobile web campaigns more often, but in-app ad providers need to keep up with preventative measures.

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