ad fraud

Sep 15, 2022

Ad fraud creeps higher in APAC in 2022

But results measuring brand risk and viewability improved in most APAC markets, according to the IAS Media Quality Report for H1.

Oct 19, 2021

Japan continues to witness high ad fraud while emerging markets make headway: IAS report

Grappling with high CPMs, Japan and Singapore report some of the highest fraud rates for IAS, while local brands pull rates down in Indonesia.

Jul 14, 2021

Brand suitability violations in APAC drop by 25% in one year: Report

A DoubleVerify report also finds an increase in mobile app advertising quality in APAC, with reduction in fraud and increase in video viewability. But region lags in display.

Jun 29, 2021

The Swiss cheese model: Taking a bite out of ad fraud

Ad fraud doesn't just siphon away marketing spend. Bots can now convincingly mimic user behaviour, skewing your view of your marketing performance. The chief strategy officer at Aqilliz explains a hole-y approach to fighting back.

May 5, 2021

ANA's 'Rip van Winkle' moment

The US-based Association of National Advertisers awoke from a decade-long coma and decided to find out how its members have been getting screwed out of billions of dollars by the programmatic ad ecosystem. Too little, too late, according to The Ad Contrarian.

Feb 2, 2021

DoubleVerify uncovers another record-breaking CTV fraud scheme

The operation is the eighth SSAI-based scam that DoubleVerify has identified in just two years, and it was triple the size of the last one.