Several markets in Southeast Asia saw a peak of ad fraud activity in March due to a rise in app demand caused by COVID-19—therefore drawing the attention of fraudsters.
In an analysis of 1.8 billion clicks across nearly 80 countries, 14% of paid search traffic was fraudulent.
Chinese measurement firm analysed traffic from thousands of campaigns and discovered social media has among the highest invalid rate, with more than half (57.5%) of KOL fans fraudulent.
In a newly uncovered scheme, fraudsters reeled in mobile users with selfie editing apps, used their devices to call up fraudulent ads, and made it nearly impossible to delete the apps.
EXCLUSIVE: Active ad fraud scheme is biggest witnessed in connected TV to date—and could involve some dodgy publishers.
BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.
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