ad fraud

Sep 12, 2023

The promise of AI marketing: Is Google’s PMax living up to the hype?

Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.

Aug 8, 2023

Invisible ad fraud uncovered on Google Play apps, affects millions of Korean Android users says new cyber report

Researchers have uncovered 43 rogue apps that collectively received 2.5 million covert downloads, violating Google Play's developer standards.

Jun 8, 2023

Ad industry pledges to uphold brand safety standards in SEA

The ad industry in Southeast Asia is coming together to address complicated and fast-changing challenges like ad fraud and brand safety

Feb 3, 2023

Audio advertisers beware: New ad fraud uncovered in CTV inventory

Audio streaming penetration in Southeast Asia reached 82.1% in H1 2022 and is only expected to grow, according to Emarketer.

Nov 28, 2022

How fraudsters are committing malvertising by targeting VPN users

Users may use VPNs to avoid scrutiny or geo-blocked content, but a rising number of bad actors are luring users to malicious sites. Industry experts explain how advertisers can circumvent and rectify this issue.