ad fraud

Jul 30, 2020

APAC app-install fraud exposure rises by 45% to US$945 million: Report

Several markets in Southeast Asia saw a peak of ad fraud activity in March due to a rise in app demand caused by COVID-19—therefore drawing the attention of fraudsters.

Jul 21, 2020

Mobile click fraud jumped 62% globally during peak COVID-19 months

In an analysis of 1.8 billion clicks across nearly 80 countries, 14% of paid search traffic was fraudulent.

Jun 15, 2020

Nearly a third of all online ads in China invalid: report

Chinese measurement firm analysed traffic from thousands of campaigns and discovered social media has among the highest invalid rate, with more than half (57.5%) of KOL fans fraudulent.

Jun 10, 2020

Selfie apps riddled with fraud, and brands are inadvertently funding them

In a newly uncovered scheme, fraudsters reeled in mobile users with selfie editing apps, used their devices to call up fraudulent ads, and made it nearly impossible to delete the apps.

Apr 16, 2020

Inside Icebucket: the 'largest' CTV ad fraud scheme to date

EXCLUSIVE: Active ad fraud scheme is biggest witnessed in connected TV to date—and could involve some dodgy publishers.

Apr 3, 2020

Double-digit increase in media spend on ads.txt inventory

BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.