Users may use VPNs to avoid scrutiny or geo-blocked content, but a rising number of bad actors are luring users to malicious sites. Industry experts explain how advertisers can circumvent and rectify this issue.
But results measuring brand risk and viewability improved in most APAC markets, according to the IAS Media Quality Report for H1.
Grappling with high CPMs, Japan and Singapore report some of the highest fraud rates for IAS, while local brands pull rates down in Indonesia.
A DoubleVerify report also finds an increase in mobile app advertising quality in APAC, with reduction in fraud and increase in video viewability. But region lags in display.
Ad fraud doesn't just siphon away marketing spend. Bots can now convincingly mimic user behaviour, skewing your view of your marketing performance. The chief strategy officer at Aqilliz explains a hole-y approach to fighting back.
The US-based Association of National Advertisers awoke from a decade-long coma and decided to find out how its members have been getting screwed out of billions of dollars by the programmatic ad ecosystem. Too little, too late, according to The Ad Contrarian.
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