ad fraud
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The ad fraud outlook in Asia: challenges, tips & solutions
Ad fraud continues to be one of the industry’s biggest threats, and yet many clients in Asia remain either unaware or uninclined to tackle it. Here we uncover some common types of fraud and solutions to help demystify the topic.
The fight against rising mobile and CTV ad fraud
Roy Rosenfeld, DoubleVerify’s SVP of Product, on how the DV Fraud Lab helps companies detect, fix and prevent ad fraud.
DoubleVerify Roundtable: How to maximise media quality
Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
Facebook launches 'first of its kind' lawsuit over ad fraud
Facebook claims the two developers, based in Hong Kong and Singapore, installed malware on a user's phone in order to generate fake clicks on ads.
Unilever: we're 'miles ahead of the pack' on tackling ad fraud
FMCG company says it has made big strides in data-driven transformation of marketing operations as it reports a fall in sales for first half of 2019.
Mobile ad fraud: In-app less vulnerable, but vigilance needed
Fraudsters tend to target mobile web campaigns more often, but in-app ad providers need to keep up with preventative measures.
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