Twitter has enforced a swift crackdown against fake followers and accounts, angering some influencers while taking the industry closer to a world without vanity metrics.
Surging online ad spend is providing rich pickings for fraudsters, so how can Asia’s marketers and agencies navigate safe passage through the digital battleground?
A quick and painless guide to the serious and painful problem of ad fraud. All brand marketers should know at least this much.
BANGKOK - The Bank of Thailand (BOT) is set to urge banks and financial institutions in the market to tone down their advertising, especially where it is related to borrowing.
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