David Blecken
Jul 22, 2016

Booking.com addresses desires of advanced Japanese travellers

Booking.com is aiming to differentiate itself in Japan’s travel platform space by focusing on specific interests, beginning with food.

Recognising that food is something of an obsession in Japan, Booking.com worked with Wieden Kennedy to create a TV spot that follows two friends from Kyushu as they sample delicacies around the country. For the two gourmets, “food is sightseeing”. The work runs in 30-second below and 15-second formats and aims to increase usage of the site for travel within Japan and internationally.

What does the concept of foodie travel have to...

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