REBRANDING EXERCISES: W+K Tokyo's first global campaign for a popular Korean food brand brings K-pop energy, fun and youthfulness to its advertising and branding.
Agency sees results from turning global focus on culture and diversity into local learnings for its hybrid blend of talent.
Wieden, co-founder of the iconic advertising agency and adland icon, passed away on Saturday at 77 years old.
The advertising giant was the brains behind Nike's infamous 'Just Do It' tagline.
Watch the film conceptualised by Wieden+Kennedy.
They will succeed Neal Arthur and Karl Lieberman as president and chief creative officer, respectively.
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