David Blecken
Jun 19, 2019

An appetite for less: What we've learned from Cannes 2019 so far

This year’s festival thus far reflects a general sense of burnout, but whether this will lead to an industry reset is another matter.

Cannes Lions is not always in touch with the outside world, but this year it seemed to capture one societal trend very well the desire to scale back.

To begin with, the festival itself appears vulnerable. The shorter format introduced in 2018 continued, but awards entries also fell by 4% despite the introduction of new categories. In parallel, former chairman Terry Savage urged people to be more discerning about the awards shows they...

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