David Blecken
Jun 19, 2019

An appetite for less: What we've learned from Cannes 2019 so far

This year’s festival thus far reflects a general sense of burnout, but whether this will lead to an industry reset is another matter.

Cannes Lions is not always in touch with the outside world, but this year it seemed to capture one societal trend very well the desire to scale back.

To begin with, the festival itself appears vulnerable. The shorter format introduced in 2018 continued, but awards entries also fell by 4% despite the introduction of new categories. In parallel, former chairman Terry Savage urged people to be more discerning about the awards shows they...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Ford's 2020 global trends report reveals loneliness as epidemic
Premium
2 hours ago

Ford's 2020 global trends report reveals loneliness ...

But the automaker has tips for how marketers can help solve the problem.

Premium
Moray MacLennan: 'We will emerge stronger' after M&C Saatchi accounting woes
Premium
3 hours ago

Moray MacLennan: 'We will emerge stronger' after ...

M&C Saatchi's share price fell nearly 6% in London on Wednesday

Premium
Golin names Matt Neale as sole CEO
Premium
11 hours ago

Golin names Matt Neale as sole CEO

The agency has eliminated its CEO triumvirate in a leadership restructuring.