Terry Savage
Jun 17, 2019

Former Cannes Lions head Terry Savage: Don't enter so many awards shows

The former chairman of Cannes Lions argues that the industry should support only those awards shows that prove their value by publishing entry-to-win ratios.

I am a believer in the power of creativity and clearly, given my history as past chairman of Cannes Lions, a true believer in awards. In a world where openness and transparency are now the norm, or at least should be, the need for the awards industry to be totally open is something that has to happen. The customers want it. It’s in the awards organisers' power to give. And for the good award shows, there should be...

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