DBS has rolled out a SG$30 million US$22.4 million brand repositioning, introducing 'Live more, bank less' and retiring 'Living, breathing Asia' across its six markets. The campaign has started in Singapore and will roll out across the other markets within the next two months.
Speaking during a livestream about the launch yesterday, DBS CEO Piyush Gupta said the bank has spent the past three to four years rethinking its nature and how it...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events