New white paper provides adland with a universal framework.
Darryl Soh and Erica Stein from Edelman Hong Kong share their diary account of building an award-winning environmental PR campaign in 24 hours. Their secret: power poses.
APAC wins, festival highlights and hot topics, all in one place.
CANNES IN SHORTS: At the launch of PHD's new book, Overthrow II, co-author Malcolm Devoy explains how big established brands ought to react to purpose-driven challengers in their category.
Asia-Pacific’s poor showing at the 2019 Cannes Lions might reflect a broader East-West disconnect in the global marketing industry. But it’s not time to give up.
Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.
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