Philip Morris International PMI is back in a big way at Cannes Lions 2019, in what is likely the largest marketing activation at the festival for a consumer brand company. You might not notice though, unless you pay attention, which is just how PMI likes it.
There are no PMI logos on the company's expansive Open Mic Lounge’ beach house along the Croisette. Certainly not for Marlboro, but also not for Iqos, the...
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