Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Recent Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 1 | Ogilvy | Yellow Pages Australia, Medilink Hong Kong Project, Axe Indonesia | 62.4 | CIMB Indonesia project | 60.9 |
| 2 | 2 | McCann WorldGroup | Pride Philippines, Suning China, China Merchants Bank China | 56.4 | Line Corporation Philippines | 54.7 |
| 3 | 3 | DDB | Beer Wine & Spirits Australia , Sunway Velocity Malaysia Project, Lotus Shopping Centres India | 44.3 | Amira Nature Foods India | 37.1 |
| 4 | 9 | JWT | China Unicom China, Singapore Tourism Board Global, GSK Hong Kong | 22.8 | Crompton greaves India | 20.4 |
| 5 | 8 | TBWA | TabCorp Australia, Lion Australia, Find All Korea | 20.4 | KD Navien Korea | 18.6 |
| 6 | 5 | Y&R | Australia Post Australia Project, Supersport Vietnam Digital, CEEFA Consulting Australia Project | 16.6 | Cebuana Lhuillier Philippines | 16.3 |
| 7 | 4 | Leo Burnett | China Mobile China, KT&G Korea, IDFC India project | 17.7 | Petronas Dagangan Malaysia | 15.6 |
| 8 | 6 | BBDO | Energy Development Corporation Philippines, Sinarmas Land Indonesia, True Move Thailand | 13.5 | Braun Japan | 13.2 |
| 9 | 7 | Saatchi & Saatchi | Scoot Singapore, Star Cruises Regional Project, Line Philippines | 13.5 | Toyota Motor Philippines | 12.3 |
| 10 | 10 | Lowe | D&G Vietnam Project, OLX.in India, BiC Shaver Malaysia Project | 12.3 | 10.5 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Recent Wins | Revenue gained YTD (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 1 | ZenithOptimedia | NSW Government Australia, Marubi China, Inbisco Malaysia | 23.0 | Mortgage Choice Australia | 19.4 |
| 2 | 3 | OMD | Fast New Hong Kong, ETRADE Securities Hong Kong, Pepsi Hong Kong Project | 28.8 | Hershey's Asia Pacific | 16.1 |
| 3 | 2 | Carat | Beiersdorf Thailand Digital, British Airways Australia, Stella Group China Search | 16.9 | ETRADE Securities Hong Kong | 15.6 |
| 4 | 5 | Havas Media | Emirates Global, Audemars Piguet Hong Kong, Bloomberg TV India | 14.0 | DBS Bank India | 12.7 |
| 5 | 6 | MEC | General Electric Australia, Reliance insurance India, Japan Association for UNHCR Japan | 12.4 | 10.9 | |
| 6 | 4 | MediaCom | Siemens Global, Coca-Cola Australia,bookmytable.in India | 13.4 | NSW Government Australia | 9.3 |
| 7 | 9= | PHD | Converse China, Office of the Ombudsman Hong Kong, Carpet Court New Zealand | 9.3 | Simple Singapore | 8.8 |
| 8 | 8 | Universal McCann | Hershey's Asia Pacific, NSW Government Australia, V8 Supercars Australia | 11.7 | Origin Energy Australia | 7.1 |
| 9 | 7 | Initiative | RACWA Australia, Sony Music Entertainment Australia, Epson Thailand | 7.0 | 6.7 | |
| 10 | 11 | Dentsu Media | Ask Japan, Kurl-On India, Department of Tourism Philippine | 7.1 | Mondomobile Thailand | 5.4 |
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
