creative agencies

Feb 23, 2021

Wunderman Thompson’s growth pangs

AGENCY REPORT CARD: The year 2020 was meant to be the year the WPP creative shop left its integration challenges behind and launched full-tilt into the market. But, CEO Annette Male instead had to play defence.

Feb 10, 2021

Can creative power Publicis’ plan B?

AGENCY REPORT CARD: The agency network has been known for years for its strong, independent creative agencies. With Power of One being the new anthem, we analyse how this sum-of-the-parts strategy strategy fared in 2020.

Feb 10, 2021

McCann seeks impetus following mixed results in 2020

AGENCY REPORT CARD: For a creative agency used to being a lodestar, 2020 was middling at best for McCann, as keeping the lights on and people engaged took precedence over ambitious growth plans.

Feb 10, 2021

BBH’s last stand as an agency network

AGENCY REPORT CARD: Find out how the Publicis Groupe agency fared in 2020, faced with a future as a standalone—and standout—creative boutique rather than as an agency network.

Feb 9, 2021

Agency Report Card 2020: AKQA

The nature of AKQA’s work meant it was well-placed to help clients navigate online experiences for the first time, helping it sail through the pandemic. But it’s strapping in for a bigger, bumpier ride in 2021.

Feb 9, 2021

Agency Report Card 2020: Ogilvy

The creative-digital-PR behemoth once again proves that it’s untouchable when it comes to financial earnings. But is size a guarantee of creativity, innovation and culture?