Staff Reporters
Feb 10, 2021

BBH’s last stand as an agency network

AGENCY REPORT CARD: Find out how the Publicis Groupe agency fared in 2020, faced with a future as a standalone—and standout—creative boutique rather than as an agency network.

BBH’s last stand as an agency network

In 2020, BBH started as a network of three offices and by the end of the year, it was down to just its Singapore presence. Even so, the agency generated a fair share of strong creative work. But is it enough to keep a standalone brand in the era of Publicis’ Power of One?

Our full Agency Report Card on BBH—including its overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.

Become a member to get access to all 39 of the 2020 Agency Report Cards, plus many additional benefits.

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