evaluation
BBDO's ups and downs stabilises in 2021
AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its struggles and finished 2021 with double-digit growth while making compelling pieces of work in many markets.
Digital-savvy AKQA faces identity crisis
AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.
Publicis Creative defends agency brands under unified P&L
AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.
ADK Group’s aggressive digital drive
AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.
Digitas cashes in on versatility
AGENCY REPORT CARD: The ‘all-purpose’ agency delivers a promising proposition in Publicis’ band of networks. But can it shine outside the shadow of its parent company?
As Isobar’s focus evolves, how is growth affected?
AGENCY REPORT CARD: The Dentsu agency continues to hunt for a sense of identity, with its focus in 2021 on building out its brand-experience credentials. But how did business fare?
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