evaluation
Despite the pandemic, Ogilvy brings home a lot of bacon
AGENCY REPORT CARD: Ogilvy’s heft and size means it’s reaching for the stars, but does it run the risk of its head being in the clouds?
Is the whole greater than the sum of its parts for Publicis Media?
AGENCY REPORT CARD: As Zenith, Starcom and Spark Foundry meld together under the group's 'Power of one' philosophy, we grade them as one entity for the first time.
With Gangs in charge, how will Essence fare?
AGENCY REPORT CARD: T. Gangadhar (aka 'Gangs') took over from Kyoko Matsushita as the GroupM agency's APAC head in 2020. Could he help sustain Essence's success in a difficult year?
MediaMonks: Maybe not an agency, still a force to be reckoned with
AGENCY REPORT CARD: We rate the S4 Capital company for the first time.
Wunderman Thompson’s growth pangs
AGENCY REPORT CARD: The year 2020 was meant to be the year the WPP creative shop left its integration challenges behind and launched full-tilt into the market. But, CEO Annette Male instead had to play defence.
‘Design thinking’ cradles VMLY&R in a tough year
AGENCY REPORT CARD: A whole lot of jargon or a thoughtful new work process?
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