When Annette Male took over as the APAC head of Wunderman Thompson two years ago, her priority was helping piece together the agency’s disparate pieces to build a cogent entity. Just as she finalised her leadership team in the region, the Covid-19 pandemic put paid to any grandiose plans she may have had. Instead, Male, who was previously with Digitas, spent much of 2020 strengthening the agency’s defences, minimising job and business losses, all while trying to keep employees in 15 locations region-wide engaged and relatively happy.
Did Male's defensive strategy change the agency's overall grade? Our full Agency Report Card on Wunderman Thompson—including the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.