media agencies
Media agencies need to change their mindsets for survival
It's time for media agencies to integrate fully into client marketing processes and work between holding companies says the CEO of PHD Hong Kong.
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EssenceMediacom could be a formidable competitor
MediaCom brings street-fighting skills and Essence the tech brains.
Are media agencies complicit in industry's failure to drive better inclusivity?
Agencies should forge partnerships with minority-owned media to reach diverse audiences and untapped commercial potential.
Agency Report Cards 2021: We grade 41 APAC networks
Campaign Asia-Pacific presents its 19th annual evaluation of APAC agency networks, based on their 2021 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency Report Card 2021: We Are Social
The young, entrepreneurial agency is ticking off all the right things: a dynamic work culture, investment in gaming, and a sustainable M&A pipeline. But how does it fare against industry giants?
Agency Report Card 2021: Wavemaker
The goal in 2021 was to make waves for brands in digital commerce and communications, while raising the agency’s own capabilities in the process.
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