media agencies

Jun 7, 2020

Media agencies are changing fast to make advertising work better

People, not machines, remain the key to understanding the changing market.

Jun 10, 2019

Three years on from the ANA report: plenty done, plenty still to do

Since the landmark report into media transparency, the concerns of marketers have evolved, but work remains.

Nov 17, 2017

Most marketers believe media agencies have not adapted to programmatic

And three-quarters believe agencies do not accurately measure programmatic.

Sep 20, 2017

This is the start of a new era for media agencies

The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken.

Sep 14, 2017

Why close collaboration is the key to cracking programmatic

Advertisers shouldn't judge programmatic on performance. They should judge how effectively they are working with their agencies by their programmatic performance.

Feb 24, 2015

Agencies need a new model: Media360Summit

Developing a better means of remuneration was top of mind for agency network heads.