It's time for media agencies to integrate fully into client marketing processes and work between holding companies says the CEO of PHD Hong Kong.
MediaCom brings street-fighting skills and Essence the tech brains.
Agencies should forge partnerships with minority-owned media to reach diverse audiences and untapped commercial potential.
Campaign Asia-Pacific presents its 19th annual evaluation of APAC agency networks, based on their 2021 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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