Despite being only three years old, Wavemaker was in need of a revamp when global CEO Toby Jenner joined at the end of 2019. It hadn't established a strong identity and its performance was weighted in a few strong markets. Did it manage to rebalance in 2020?
AGENCY REPORT CARD: As Reprise looked to increase its performance chops and deliver greater consistency of work for clients, it placed its bets on India. Nearly half of its staff are now based in the market. But was this a growth strategy or a cost-cutting exercise?
AGENCY REPORT CARD: Despite facing severe challenges from a drop in client spend, Hakuhodo forged on with workplace reforms and stronger investments in community, sustainability and innovation.
AGENCY REPORT CARD: Grey is starting to make better use of its APAC staff and resources, but we’re missing clarity on how its merger with AKQA may help it succeed.
AGENCY REPORT CARD: Its scale and capabilities remain a force to be reckoned with, but seemingly endless restructuring to simplify and work more seamlessly throughout the region continues.
AGENCY REPORT CARD: In a difficult year involving layoffs and the loss of a big Chinese client, did OMD still pass 'Go' and collect its reward?
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