MediaCom brings street-fighting skills and Essence the tech brains.
Agencies should forge partnerships with minority-owned media to reach diverse audiences and untapped commercial potential.
Campaign Asia-Pacific presents its 19th annual evaluation of APAC agency networks, based on their 2021 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The young, entrepreneurial agency is ticking off all the right things: a dynamic work culture, investment in gaming, and a sustainable M&A pipeline. But how does it fare against industry giants?
The goal in 2021 was to make waves for brands in digital commerce and communications, while raising the agency’s own capabilities in the process.
The integration of Geometry increased VMLY&R in size yet again, but the agency is still working through how to best harness and coordinate all its disparate efforts.
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