media agencies
A disjointed Wavemaker reinvents itself
Despite being only three years old, Wavemaker was in need of a revamp when global CEO Toby Jenner joined at the end of 2019. It hadn't established a strong identity and its performance was weighted in a few strong markets. Did it manage to rebalance in 2020?
Reprise places bets on India hub
AGENCY REPORT CARD: As Reprise looked to increase its performance chops and deliver greater consistency of work for clients, it placed its bets on India. Nearly half of its staff are now based in the market. But was this a growth strategy or a cost-cutting exercise?
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Hakuhodo drives on through the storm
AGENCY REPORT CARD: Despite facing severe challenges from a drop in client spend, Hakuhodo forged on with workplace reforms and stronger investments in community, sustainability and innovation.
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Grey areas linger around AKQA merger appetite
AGENCY REPORT CARD: Grey is starting to make better use of its APAC staff and resources, but we’re missing clarity on how its merger with AKQA may help it succeed.
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Dentsu remains a work in progress in APAC
AGENCY REPORT CARD: Its scale and capabilities remain a force to be reckoned with, but seemingly endless restructuring to simplify and work more seamlessly throughout the region continues.
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Not all fun and games at OMD
AGENCY REPORT CARD: In a difficult year involving layoffs and the loss of a big Chinese client, did OMD still pass 'Go' and collect its reward?
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