Cannes Lions entries drop slightly as new humour category attracts 798 submissions
While entries from the US and UK were “broadly flat,” submissions from Singapore ...
12 hours ago
Cannes Lions entries drop slightly as new humour category attracts 798 submissions
While entries from the US and UK were “broadly flat,” submissions from Singapore were up 93%, and New Zealand jumped 47%.
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11 hours ago
Singapore’s top 50 brands for consumer experience
Discover why Singapore Airlines reigns supreme in 2024 and which brands are vying to climb the ranks—insights from Campaign’s regional research in collaboration with Milieu Insight.
13 hours ago
Cannes daily global podcast episode 1: Awards ...
As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
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11 hours ago
Pride marketing: Even the smallest acknowledgement ...
Brand support for the LGBTQ+ community in a continuous capacity can be a lifeline for individuals, says the chair of the Media Federation of Australia’s (MFA) diversity, equity, and inclusion advisory panel.
11 hours ago
EssenceMediacom China names chief strategy officer
Dennis Potgraven, who previously served as the chief strategy officer at Wavemaker US, has joined the key role at EssenceMediacom China.
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3 days ago
May APAC advertiser of the month: AEON
Retail chain Aeon leads the ad game with a six-point surge in May’s brand awareness. Meanwhile, Super Super and Visa also saw substantial ad awareness gains during that time.
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4 days ago
Grey changes Asia Pacific leadership, appoints ...
After 33 years with Grey, global COO and international president Nirvik Singh is leaving the business. Grey also has appointed Masahiko Okazaki as its new CEO in Japan, replacing Yukiko Ochiai.
3 days ago
Campaign Global Agency of the Year Awards 2023: ...
New Zealand's Special repeats as Creative Agency of the Year while The Weber Shandwick Collective was named Asia Pacific Network of the Year.
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3 days ago
VaynerMedia names new head of client partnership ...
Jon Kee, previously at Marina Bay Sands and with experience at Disney, Meta, and Yahoo, steps into the role immediately.
4 days ago
Apple is the world's first $1 trillion brand: Kantar
Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.
Jun 12, 2024
Malaysia's top 50 brands
Shopee continues its dominance in the region, this time topping the Malaysia list in 2024. See which brands are challenging to move up the rankings in Campaign's research in partnership with Milieu Insight.
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Jun 11, 2024
Vietnam’s top 50 brands
See why Shopee tops the Vietnam list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
The Information
3 days ago
Burson launches ahead of schedule
Burson—created from the merger of WPP-owned BCW and Hill & Knowlton, which is due to be formally completed on 1 July—launched on June 13, unveiling its new brand identity and client offerings.
3 days ago
Newsflash: Journalism matters to young audiences
Research from Newsworks shows that, contrary to some expectations, news content readership is rising, particularly for people in their late teens and twenties. And that was before Rishi Sunak called a snap election.
The Knowledge
Jun 12, 2024
APAC media new-biz spotlight: Great success for WPP ...
Automotive sector soars despite global struggles.
Cannes Lions 2024
3 days ago
2024 Cannes Contenders: UltraSuperNew's promising picks
As the race for Cannes heats up, UltraSuperNew's group creative director predicts which campaigns will come out on top.
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4 days ago
2024 Cannes Contenders: Dentsu creatives place ...
Dentsu's creative chiefs in Taiwan and Indonesia pick the APAC campaigns that stand a good chance of winning a Lion.
The Information
Jun 11, 2024
Cannes Lions 2024: Inside the jury room with Vita ...
Harris is the Jury President for the Creative Strategy Lions category.
Jun 11, 2024
A true union between humans and machines can have a ...
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Omnicom's John Wren continues the series.
Agency Report Cards 2023
3 days ago
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The Information
3 days ago
Agency Report Card 2023: Publicis Media
Starcom shone brightly for Publicis Media agency in 2023, and the Groupe decision to award staff bonuses was well received.
The Information
4 days ago
Agency Report Card 2023: Publicis Creative
Bold leadership decisions that drive change as well as sound creative and business judgment continue to pay dividends for Publicis across APAC.
The Information
Jun 12, 2024
Agency Report Card 2023: PHD
With a strong foothold in gender representation and championing sustainability, PHD grew steadily last year and is well on the path to excelling.
The Work
Jun 12, 2024
Philips plays spot the difference with lookalike celebs
The tongue-in-cheek campaign brushes with fame, Hong Kong celebrities and a dash of dental drama.
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Jun 11, 2024
When an ad winningly targets the nose, not the eyes
Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.
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Jun 7, 2024
From pitch to pint: Heineken campaign sets stakes on knee slides
The campaign by LePub Singapore and Leo Burnett Vietnam rewards fans with discounts based on the length of football stars' knee slides after a goal.
May 29, 2024
Let's talk about sexual consent
Because breaking barriers, keeping an open dialogue, learning, understanding, and talking about consent can’t wait.
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May 27, 2024
From teeth to golf balls: What not to flush
This Sydney Water campaign is a witty take on anyone who needs a reminder that only pee, poo and paper should go down the loo.
Focus
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Empowering business transformation with Publicis Groupe
Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.
Tag: Content everywhere, all at once
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
May 14, 2024
Campaign360 2024 Singapore
Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.
Apr 11, 2024
Event Marketing Awards 2024
Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.
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Apr 25, 2024
Digital Media Awards 2024
Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.
May 14, 2024
Women Leading Change Awards 2024
Honouring remarkable women who promote diversity, inclusion, and equality.
PARTNER CONTENT
PROMOTED
Jun 7, 2024
There is an increasing need to pay attention to ...
In a presentation to senior Asia-based marketers, DoubleVerify CEO Mark Zagorski highlighted findings from the upcoming DV Global Insights: 2024 Trends Report slated to be published by this month.
PROMOTED
Jun 11, 2024
How Connected Retail can help brands monetise the ...
By seamlessly integrating store signage, point of sale devices, and data-led insights, Connected Retail enables marketers to activate the ultimate contact between brands and consumers – the checkout counter.
PROMOTED
May 29, 2024
How Microsoft Advertising is harnessing its legacy ...
Microsoft Advertising is uniquely positioned to address the biggest challenges facing marketers today with a robust suite of solutions, by combining its impressive legacy in technology, with its leading-edge competence in generative AI.
PROMOTED
May 21, 2024
The future engine: Embracing the opportunities and ...
How the content engine’s holistic, agile, and flexible approach is key to future-proofing brands.
Most Read
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BY PR NEWSWIRE