Staff Reporters
Jun 12, 2024

PR Awards Asia-Pacific 2024: Winners announced

Check out the full list of winners for the 23rd edition of the PR Awards Asia-Pacific.

PR Awards Asia-Pacific 2024: Winners announced

Amidst a glittering evening at Hong Kong’s JW Marriott Hotel, Campaign Asia-Pacific revealed the winners of the 23rd PR Awards Asia-Pacific. The event, on June 12, celebrated outstanding campaigns, remarkable individuals, and successful companies in the communications industry.

The Grand Prix for Campaign of the Year went to Cheeky toilet paper brand Who Gives A Crap. Their groundbreaking campaign, ‘Winnie-The-Pooh: The Deforested Edition,’ created in collaboration with Eleven and TBWA Melbourne, reimagined the beloved children’s book to raise awareness about deforestation worldwide.

In the Best Culture Category, Zeno Group in Australia secured the coveted title.

Clara Shek, PR Agency Head of the Year at Ogilvy PR, stood out for her exceptional leadership. Meanwhile, Budweiser China clinched the PR Communications Team of the Year award, recognising their excellent work.

For the full shortlist, click here.

And now scroll below to discover the complete list of winners:

CAMPAIGN CATEGORIES
Category Campaign Company Brand Market Award
Arts, Entertainment & Media BBC Studios - This Summer with Bluey Campaign BCW China BBC Studios China Gold
Media, Arts & Entertainment- Jubilee Prime Video Jubilee India Silver
Resonating The Voice of ‘Sandwich Generation’ Dialogue Communications Gampang Cuan Indonesia Bronze
Automotive & Transport A Lap of Victory for Aprilia In India MSL Aprilia India Gold
Double Ducks @ MTR MTR Corporation Limited MTR Corporation Hong Kong SAR Silver
Driving Thailand Towards Sustainable Mobility in Public ABM Connect Co., Ltd EVme Thailand Bronze
Brand Development (Product) Dirty Weekend Away CampaignLab MACH Australia Gold
LA VIE - QUIET NATURE REGENERATES LOUD LIFE BIZ-EYES LA VIE Vietnam Silver
New ERA Begins MSL LALIGA India Bronze
Brand Development (Service) The Tradie Pie We Are Different hipages Australia Gold
Art of Mixology CampaignLab Kingpin Australia Silver
Qatar Airways: Fine-Dining in the Sky Golin Beijing, Golin Singapore Qatar Airways Singapore Bronze
Business-to-Business Unleashing Asia’s Potential DHL DHL Singapore Gold
The Mills Fabrica- Propelling sustainability tech startups Spotlighters The Mills Fabrica Hong Kong SAR Silver
Turning sceptics into believers – Unleashing AI’s potential The Hoffman Agency Microsoft Hong Kong Hong Kong SAR Bronze
Cause-Related - Diversity & Inclusion Introducing a million logos Ogilvy Malaysia Colgate Singapore Gold
Olay #STEMTheGap Madison PR Olay India India Silver
Teaching India to #SpeakSign Edelman India KFC India India Bronze
Cause-Related - Public Awareness Lifebuoy Diagnosticker Edelman Singapore Lifebuoy Indonesia Gold
McDonald’s: Feelings Cards Golin Singapore McDonald’s Singapore Silver
#MakeITSafePH 2.0 Globe Group Globe Group Philippines Bronze
Consumer Launch Dirty Weekend Away CampaignLab MACH Australia Gold
Sound of Bonded We Are Different, The Park Jack Daniel's Australia Silver
World of Frozen 5ives Communications Ltd Hong Kong Disneyland Resort Hong Kong SAR Bronze
Corporate Branding McDonald’s Professional Diploma in Management Development (QFLevel5) Congregation Sinclair McDonald's Hong Kong SAR Gold
LifeWear = a New Industry Fast Retailing UNIQLO Japan Silver
We are GEN S PTT Global Chemical Public Company Limited PTT Global Chemical Thailand Bronze
Corporate Publications HEY!, it's ARsome Nanyang Technological University, Singapore HEY! Magazine Singapore Gold
A Decade-Spanning WeChat Publication Earning Corporate Influence Ogilvy PR Intel China Silver
LIONS GOOD NEWS 2024 Dentsu Inc., PR Consulting Dentsu Inc. Nikkei Japan Bronze
Corporate Social Responsibility Weekend-Milk Splash OZMA PR Inc. Japan Dairy Association Japan Gold
Putting farmer mental health on the national agenda Havas Red Norco Co-operative Australia Silver
Google Arts & Culture - Korea's DMZ Project Ketchum Korea Google Korea South Korea Bronze
Customer Loyalty FRYING PAN CHALLENGE Honda Office Inc. Ajinomoto “GYOZA” Japan Gold
LOW SALT CLUB: REDUCING JAPANESE YOUTH’S SALT INTAKE Edelman Japan Co., Ltd. Ajinomoto Japan Silver
The Customer Loyalty Rice (rise)! Bravo, Elite PR Group Volvo Cars Taiwan Ltd. Taiwan Bronze
E-commerce Taobao transforms perception amid an e-commerce downturn The Hoffman Agency Taobao Taiwan Silver
LazBeauty Campaign Greenbulb PR LazBeauty Philippines Bronze
Environmental Ocean Park Croco Land Opening Ogilvy Ocean Park Corporation Hong Kong SAR Gold
Show Your Care, Use Greenware! Link Asset Management Limited The Quayside Hong Kong SAR Silver
Hong Kong’s First Ever LEED Zero Carbon Restaurant Bentley Communications McDonald's Hong Kong SAR Silver
Greenovation: Achieving Impact Through Retrofitting and PropTech Golin Hongkong Land Hong Kong SAR Bronze
Experiential PR Sound of Bonded We Are Different, The Park Jack Daniel's Australia Gold
Chat NT Edelman Tourism NT Australia Silver
Art of Mixology CampaignLab Kingpin Australia Bronze
Fashion & Beauty SK-II: THE SECRET KEY HOUSE Procter & Gamble (SK-II) SK-II Singapore Gold
THE WHOO CHEONGIDAN PRO Art Fair KIWI Communications THE WHOO China Silver
Financial Communications 2023YUM China Investor Day Resilience Growth Moat 2.0 Yum China Holdings, Inc., Citigate Dewe Rogerson Asia Limited, Way of Difference Limited YUM China Holdings, Inc. Hong Kong SAR Silver
Dream Your Own DOMO KB Life Insurance South Korea Bronze
FMCG LOW SALT CLUB: REDUCING JAPANESE YOUTH’S SALT INTAKE Edelman Japan Co., Ltd. Ajinomoto Japan Gold
FMCG Coke Recipe for Magic X Win Metawin Ogilvy Singapore Coca-Cola Singapore Silver
FMCG Coca-Cola ‘God of Cookery’ Foodmarks at Temple Street Ernest & Donald Marketing Communications Limited Coca-Cola Hong Kong SAR Bronze
Health & Wellness Uncovering the heart truths about heart failure Roche Diagnostics Asia Pacific Roche Diagnostics Singapore Gold
Hold on a minute ERA Communications United Nations Population Fund Thailand Silver
House of Healers Ogilvy Philippines Mind You Mental Health Services Philippines Bronze
Healthcare: Ethical HPV: The Life Bureau Era Ogilvy Public Relations Co., Limited Taiwan Branch Merck Sharp & Dohme Taiwan Gold
CAR-T-cell revolution: Is Australia ready, willing and able? Johnson & Johnson Innovative Medicine Australia Carvykti Australia Silver
Old Hearts Can't Wait Current Global Novartis Hong Kong SAR Bronze
Influencer Marketing Friends of Singapore WE Communications Singapore Singapore Tourism Board Singapore Gold
Be Supported. Be You. Current Global adidas Singapore Silver
Uber 10 Years: Co-creating Positive Impact with Taiwan The Hoffman Agency Uber Taiwan Taiwan Silver
NIVEA Creme #TheOGs MSL India NIVEA India India Bronze
Integrated Marketing Winnie-the-Pooh: The Deforested Edition Eleven, TBWA\Melbourne Who Gives A Crap Australia Gold
Dirty Weekend Away CampaignLab MACH Australia Silver
Introducing a million logos Ogilvy Malaysia Colgate Singapore Bronze
The Fourth Meat "Samo-Meat" Platinum Inc. Seafood from Norway Japan Bronze
Internal Communications Fired Up, Ready 2 Go! DHL DHL Singapore Gold
McDonald’s Professional Diploma in Management Development (QFLevel5) Congregation Sinclair McDonald's Hong Kong SAR Gold
Get in the Game with AsiaCup 2023 DHL DHL Singapore Silver
Media Relations The TIGER Summer Puffer Heineken Asia Pacific Pte. Ltd. Tiger Beer Singapore Gold
Australia's First Dating Dictionary Thrive PR + Communications, Daily Digital Tinder Australia Australia Silver
Dirty Weekend Away CampaignLab MACH Australia Bronze
Non-Profit The Food Funeral Weber Shandwick Green Food Bank China Gold
Kaise Ka Cancer Current Global TATA Trusts India Silver
ADVOCATING POLICY CHANGE TO PROTECT CHILDREN ONLINE AMPERSAND ADVISORY SDN BHD YAYASAN CHOW KIT Malaysia Bronze
Post-Pandemic Recovery ‘Made in Singapore’ Launch Campaign Ogilvy Public Relations Worldwide Limited Singapore Tourism Board Hong Kong SAR Gold
Medical Manga Award OZMA PR Inc. The city of Yokohama Japan Silver
Amazing Thailand, Amazing New Chapters ERA Communications Tourism Authority of Thailand, GoPro Thailand Bronze
PR Event LA VIE - QUIET NATURE REGENERATES LOUD LIFE BIZ-EYES LA VIE Vietnam Gold
Coca-Cola ‘God of Cookery’ Foodmarks at Temple Street Ernest & Donald Marketing Communications Limited Coca-Cola Hong Kong SAR Silver
SK-II: THE SECRET KEY HOUSE Procter & Gamble (SK-II) SK-II Singapore Bronze
Promotional Activity Wakefit.co's #SoyegaIndiaJeetegaIndia Campaign MSL India Wakefit India Gold
Booking.com’s Ultimate K-pop Experience Booking.com Booking.com Singapore Silver
Weekend-Milk Splash OZMA PR Inc. Japan Dairy Association Japan Bronze
Public Affairs The Domino Effect Anthem Aged Care Association New Zealand Gold
Adding Dating Apps to Discussions on Birthrate Policy APCO Pairs Japan Silver
Hold on a minute ERA Communications United Nations Population Fund Thailand Bronze
Public Education Lifebuoy Diagnosticker Edelman Singapore Lifebuoy Indonesia Gold
Word-of-Mouth Brings Vital Infant Care Weber Shandwick Motherhood Women's & Childcare Hospital India Silver
McDonald’s: Feelings Cards Golin Singapore McDonald’s Singapore Bronze
Medical Manga Award OZMA PR Inc. The city of Yokohama Japan Bronze
Public Sector We See You Care The Secret Little Agency Agency for Integrated Care Singapore Gold
Promoting marine waste awareness, 2023 Prain Global Inc. Korea Marine Environment Management Corporation South Korea Silver
Google Arts & Culture - Korea's DMZ Project Ketchum Korea Google Korea South Korea Bronze
Reputation and Issues Management #PVRHeardYou Weber Shandwick PVR India Bronze
Sports / eSports Under Armour Second Chance Athletes BlueFocus Under Armour China Gold
Under Armour: Listen! Don't Run. BlueFocus Under Armour China Silver
Be Supported. Be You. Current Global adidas Singapore Bronze
Technology Dirty Weekend Away CampaignLab MACH Australia Gold
Turning sceptics into believers – Unleashing AI’s potential The Hoffman Agency Microsoft Hong Kong Hong Kong SAR Silver
JUMPSTARTER 2023 Tech by the Harbour Alibaba Hong Kong Entrepreneurs Fund, Citigate Dewe Rogerson Asia Limited, Way of Difference Limited JUMPSTARTER Hong Kong SAR Bronze
HSBC Generative AI Forum: Pause or All in? Hill & Knowlton Hong Kong HSBC Hong Kong SAR Bronze
Best Brand Strategy FRYING PAN CHALLENGE Honda Office Inc. Ajinomoto “GYOZA” Japan Gold
#Tuffies GCI Health India Cipla India Silver
#TakingIndiaPlaces Alstom India Alstom India India Bronze
Best Creative Idea Winnie-the-Pooh: The Deforested Edition Eleven, TBWA\Melbourne Who Gives A Crap Australia Gold
Dirty Weekend Away CampaignLab MACH Australia Silver
AQUWEARIUM DISPLAY Hakuhodo Japan, Hakuhodo Product's, OZMA Inc. Kaiyukan Aquarium, ECOALF, RIDEECO, PORTRUNKS Japan Bronze
Best Event Activation Be Supported. Be You. Current Global adidas Singapore Gold
Borrow for Tomorrow: A Play on Fair Lending G-Xchange Inc GCash Philippines Silver
The Mach Circuit Octagon China ANTA China Bronze
Best Sponsorship/Partnership AQUWEARIUM DISPLAY Hakuhodo Japan, Hakuhodo Product's, OZMA Inc. Kaiyukan Aquarium, ECOALF, RIDEECO, PORTRUNKS Japan Gold
Nestlé MILO GRIT Co Chi Thi Nen Zeno Company Limited Nestlé MILO Vietnam Silver
The Tradie Pie We Are Different hipages Australia Bronze
Best Use of Advocates/Influencers/Celebrities My Money, My Bank, My Way Maya Maya Bank Philippines Gold
Be Supported. Be You. Current Global adidas Singapore Silver
Live Better with Tottenham Hotspur AIA Singapore AIA Singapore Singapore Bronze
Best Use of Analytics Booking.com’s APAC Travel Confidence Index Allison Booking.com Singapore Silver
Best Use of Broadcast/Video Starbucks #ItStartsWithYourName Edelman India Private Limited Starbucks India Gold
Best Use of Content Poise Pledge We Are Different, Hello Social, Mindshare Poise Australia Gold
Dirty Weekend Away CampaignLab MACH Australia Silver
HPV: The Life Bureau Era Ogilvy Public Relations Co., Limited Taiwan Branch Merck Sharp & Dohme Taiwan Bronze
Local information from a 120-centimeter perspective OZMA inc. Saku City, Nagano Japan Bronze
Best Use of Digital LA VIE - QUIET NATURE REGENERATES LOUD LIFE BIZ-EYES LA VIE Vietnam Gold
Link Up Grand Launch Link Asset Management Limited Link Up Hong Kong SAR Silver
Double Ducks@Ngong Ping 360 Ngong Ping 360 Limited Ngong Ping 360 Hong Kong SAR Silver
Best Use of Social Media FRYING PAN CHALLENGE Honda Office Inc. Ajinomoto “GYOZA” Japan Gold
#ShushTheHush - Bleed Shamelessly Organic by MSL Bill & Melinda Gates Foundation India Silver
#HireMeHilton History Will Be Kind, Hilton Australia Hilton Australia Australia Bronze
Best Use of Virtual Platforms - B2B Qualcomm: The Socialized CEO Leadership Qualcomm Qualcomm China Silver
Best Use of Virtual Platforms - B2C Chat NT Edelman Tourism NT Australia Gold
Hijacking the iPhone 15 Weber Shandwick Casetify China Silver
House of Healers Ogilvy Philippines Mind You Mental Health Services Philippines Bronze
Best Use of VR/AR/MR Sea-Through Sheet Hakuhodo.Inc, Hakuhodo Product's, OZMA Inc. Osaka Aquarium Kaiyukan, Hagihara Industries Japan Gold
Scan Your Blue Girl, Meet the AR Dragon RF Thunder Blue Girl Beer China Bronze
Best Video Story-telling GCash Stories: Pass the Hope PublicisJimenez Basic GCash Stories Philippines Gold
Beyond EUV: ASML’s Secrets Uncovered The Hoffman Agency ASML Taiwan Taiwan Silver
Travel Safely, Securely and Swimmingly with Your Visa The Hoffman Agency Visa Hong Kong Hong Kong SAR Bronze
PR CONSULTANCY CATEGORIES
Category Company Market Award
Small Consultancy Award  TeamCookie South Korea Winner
Medium Consultancy Award  WE Communications Singapore Singapore Winner
Large Consultancy Award  The Weber Shandwick Collective China China Winner
ESG Consultancy of the Year No Shortlist No Award
Best Culture of the Year Zeno Group     Australia Winner
Diversity and Inclusion Company of the Year SUNNY SIDE UP GROUP Inc.   Japan Commendation
PR Agency Head of the Year Ogilvy Public Relations Clara Shek Hong Kong SAR Winner
Ruder Finn   Elan Shou Singapore Commendation
PR Communications Team Budweiser China Budweiser China Corporate Communications Team China Winner
PR Professional of the Year (Agency) The Hoffman Agency Stephanie Yang Taiwan Winner
PR Professional of the Year (In-House) PT Astra International Tbk Elmeirillia Lonna Indonesia Winner
Nanyang Technological University, Singapore Vivien Chiong Singapore Commendation
Young PR Professional of the Year Ogilvy Public Relations Worldwide Limited Wing Law Hong Kong SAR Winner
BRAND 
Category Company Market Award
Brand of the Year Ngong Ping 360 Limited Hong Kong SAR Commendation
Marketer of the Year No Shortlist No Award
GRAND PRIX
Campaign Agency Brand Market
Winnie-the-Pooh: The Deforested Edition Eleven, TBWA\Melbourne Who Gives A Crap Australia

 

Source:
Campaign Asia

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